AP State ropes in Alibaba to skill its youth

In a significant step towards improving the employability of youth, the Government of Andhra Pradesh has roped in the e-commerce giant, Alibaba, to impart technical and marketing skills to the job-seekers and absorb the talented ones among them.

Taking this initiative forward, Ministers N. Lokesh (Panchayat Raj and Information Technology) and Bhuma Akhila Priya (Tourism) held talks with Wonder Chan, the Chinese company’s India business development head, and Sanjay Sharma, Global Head of TDI International, a leading outdoor advertising firm and a partner of Alibaba, in Hyderabad on Saturday.

Addressing the media later, Ms. Akhila Priya said the collaboration with Alibaba would be helpful to those eyeing a career in sectors such as tourism, where skills play a crucial role in customer acquisition and retention. Alibaba’s expertise would enable the State bridge the skill gap, she said.

Under the agreement with the the company, it is to impart technical training in e-commerce to the unemployed youth and provide them jobs. Ms Akhila Priya said within 10 days, the AP government would sign an MoU with the Alibaba company in this regard. The Minister informed that initially she held discussions with the representatives of Alibaba company for employment generation in Tourism department.

However, it was proposed to expand the programme to other sectors also. In this regard, Alibaba company Business Development Head in India, Wonder Chang, TDI Global Head Sanjay Sharma held discussions with Mr Nara Lokesh. Mr Wonder Chang said the company would impart training to over 20,000 unemployed youth in e-commerce, marketing and technical training in order to augment their employment opportunities and help them getting jobs.

Alibaba is so far the biggest company dealing in e-commerce, and with which the government has firmed up a deal for skill development as it seeks to improve the quality of its human resource, particularly the educated youth who constitute the most valuable chunk of the State’s human capital.

This is against the backdrop of the focus laid down by the government on promoting the services sector, whose contribution to the Gross State Domestic Product (GSDP) assumes greater weightage vis-à-vis the targeted double-digit growth.

Article Source: http://www.thehindu.com 

ETV Andhra Pradesh Telecast

 TDI International India (P) Limited, founded in 1986 is country’s one of the largest Premium Transit and Digital advertising company. TDI has exclusive advertising rights across airports and 114 Delhi Metro Rail stations in India. Customizing the branding campaigns, according to the budget and other unique requirements of the Small and Medium Enterprises (SMEs) & corporates in the country, has been the trademark strength of the TDI group.

The Digital advertising Wing named MAD (Mobile & Internet Advertising) offers 360 degree solutions on these media - starting from concept, creatives, media planning, buying and execution. With technological excellence and relevance being core qualities of the team, MAD has helped a number of SMEs to compete with their bigger competitors, with 360 degree online campaigns.

TDI is Alibaba.com’s First Channel Partner in India. FY2017 Excellent Service Channel Partner of Alibaba.com Globally, 2017FY 2-STAR Certified Service Team & Highest Numbers of Alibaba.com’s 3-STAR Certified Customer Support Professionals.

More information : https://www.tdiindia.com/alibaba/alibaba-tdi.html

Convert the Airports into Your Stage for Brand Promotion with Airport Advertising

Airport Advertising India

Airport Advertising, often designated the king of OOH (Outdoor Advertising), is the best conventional method of brand promotion to reach audiences accurately. The advantages, which the airports have, make them an ideal place for executing branding campaigns. Brands all over the world prefer airports for their Outdoor Advertising marketing plans.

Brands executing Airport Advertising campaigns, in association with Airport Advertising Agencies, see the rich benefits of soliciting premier audiences at the airports and thus rate their preference accordingly. Airports, being transit stations for the most premium method of travel, automatically filter in the audiences with high buying power and holding key decision making power at their respective organizations. Due to these two factors, Airport Advertising benefits the brand at both sales level and at the function of growth.

Airports, being highly secure zones, have the lengthiest processes of check-ins and security checks. This converts into high dwell times for the air travelers, providing ample duration for the advertising displays to convey the brand messages. No other Outdoor Advertising platform enjoys as much time to impress as done by the airport medium. A high dwell time also increases the scope of innovation and creativity for the branding campaign.

 If trendsetting branding campaigns with high impact and retention are the requirements of your marketing plan, invest in Airport Advertising in India. Be the first to get introduced to and impress the audiences as they enter into the respective areas covered by the airports. Ride with the king of OOH to attain high returns on investment.   

Break the Trend with TDI

Twenty Seven years it has been since we first started TDI. Back then, there were small time advertisers who were mainly into hoardings and posters. We were the first company to break the trend with Airport Advertising Business.

It’s not just the innovation or creativity that makes us bring something new, it’s because we want the best for our clients that we find unique ways to sell and promote their products.

Airport Advertising | Airport Displays

The key challenge in front of any company today is Recall Value of its brand or its product by a potential consumer. It is very essential that the first brand that comes in the mind of a person when he/she goes to buy a product is yours.

For this companies spends a lot of their money on Advertising whether it is Outdoor, TV or Radio commercials and most recently Internet and Mobile Advertising.

So, why should you go for Airport Advertising with us and not with any other mode?

TDI have proudly been advertising partner of many companies. TDI has seen companies grow from a single office in a city to an office in every big city in India. We have been with them in every step, promoting their product, boosting their market value and establishing their brand as strong as ever.

TDI - Advertising Agency

TDI also has the privilege of being the current Advertising partner of over 500 National and International giants, for whom we have increased the reach among the target audience and made them faithful towards the particular product.

It’s not only the vast experience we have in the Advertising field that a company associate with us, it’s also because we truly understand what they want before they want it and deliver it in best and unique ways possible.

Airport Advertising in Delhi - A Growing OOH Avenue!

During its inception period, no one ever imagined that airport advertising would grow at such a fast pace. Today most of the top-notch brand owners prefer to launch an airport advertising campaign for their brands. An Airport Advertising Agency therefore plays a major role while providing branding solutions through the various mediums of airport advertising. Delhi is one of the hubs of airport advertising in India. Delhi Airport Advertising agencies provide exclusive promotion solutions for various brands and businesses at the airport sites. With the renovations of Domestic as well as International airports in the city, Delhi Airport Advertising agencies have been occupied in various promotion campaigns. 

Airport Advertising in Delhi is carried in the form of billboard ad displays, translite ads, kiosk ads, pillar wraps, product displays etc. Innovation is one key ingredient for an Airport Advertising Agency in Delhi while launching any promotion campaign of a brand. Delhi Airport Advertising Agencies come up with innovative creatives for brands that are displayed at the airport sites. An airport advertising display provides uncluttered brand message which is one of the assets for an advertiser to successfully position the product among target groups. Another major advantage of an airport advertising display is its glitzy features that hit maximum eyeballs of customers. 

The induction of digital technology has enabled brand advertisers to launch airport advertising campaigns through rich media. As compared to other outdoor advertising avenues, airport ads indeed provide a richer look about the brands. Perhaps it is for this reason that maximum numbers of brand owners these days are populating the various airport sites with their brand messages. Airport Advertising in India is further poised to grow further in the very near future especially considering the rising number of brands and the never ending renovation works at the various Indian airports. The number of flyers has also dramatically increased over the last few years which also insinuate how airport advertising will grow further. 

A few considerations on Outdoor Advertising!

Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Is Out Of Home Advertising really effective?

An out of home promotion activity of a brand or business is known as outdoor advertising or OOH Advertising. Despite the fact that outdoor advertising is a conventional means of advertising, many advertisers find it one of the most effective mediums of communication in today’s time.  There are many avenues of advertising through outdoor media. Airport Advertising, Mall Advertising, Metro Advertising, Billboard Advertising, Transit Advertising etc. are some of the forms of promoting brands or businesses through outdoor media. Outdoor Advertising is an advantageous means of promoting a brand, business or service. By implementing the right tactics of outdoor branding, one can benefit a lot from this medium of communication.  Following are a few advantages of OOH Advertising.

Easily attracts customers

An Outdoor Advertising display is one of the easiest means to attract customers. An OOH ad display is usually placed at the roadside, at the traffic point, highway, near flyover, shopping complexes, cinema halls etc. These venues are frequented by customers for personal or professional purposes. By placing the ad display at these venues, customers can easily access the brand message.

All-time availability of brand message

Besides its attractive features, an OOH Advertising display is advantageous for the very fact that it provides all-time availability of brand message among target groups. Those who viewed the brand message in the morning find the same ad display at the same spot. This provides an easy brand recall on their mind and makes them more curious to find out the detail of the brand. It has been surveyed on that Outdoor Advertising ad displays about sales or discounts are found very beneficial by customers who seldom watch television ads or listen to radio. Especially during festival season, OOH ads are genuinely relied on by customers. Some OOH ads provide direction to store rooms that help customers to a great deal.