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Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Monday 15 January 2018

AP State ropes in Alibaba to skill its youth

In a significant step towards improving the employability of youth, the Government of Andhra Pradesh has roped in the e-commerce giant, Alibaba, to impart technical and marketing skills to the job-seekers and absorb the talented ones among them.

Taking this initiative forward, Ministers N. Lokesh (Panchayat Raj and Information Technology) and Bhuma Akhila Priya (Tourism) held talks with Wonder Chan, the Chinese company’s India business development head, and Sanjay Sharma, Global Head of TDI International, a leading outdoor advertising firm and a partner of Alibaba, in Hyderabad on Saturday.

Addressing the media later, Ms. Akhila Priya said the collaboration with Alibaba would be helpful to those eyeing a career in sectors such as tourism, where skills play a crucial role in customer acquisition and retention. Alibaba’s expertise would enable the State bridge the skill gap, she said.

Under the agreement with the the company, it is to impart technical training in e-commerce to the unemployed youth and provide them jobs. Ms Akhila Priya said within 10 days, the AP government would sign an MoU with the Alibaba company in this regard. The Minister informed that initially she held discussions with the representatives of Alibaba company for employment generation in Tourism department.

However, it was proposed to expand the programme to other sectors also. In this regard, Alibaba company Business Development Head in India, Wonder Chang, TDI Global Head Sanjay Sharma held discussions with Mr Nara Lokesh. Mr Wonder Chang said the company would impart training to over 20,000 unemployed youth in e-commerce, marketing and technical training in order to augment their employment opportunities and help them getting jobs.

Alibaba is so far the biggest company dealing in e-commerce, and with which the government has firmed up a deal for skill development as it seeks to improve the quality of its human resource, particularly the educated youth who constitute the most valuable chunk of the State’s human capital.

This is against the backdrop of the focus laid down by the government on promoting the services sector, whose contribution to the Gross State Domestic Product (GSDP) assumes greater weightage vis-à-vis the targeted double-digit growth.

Article Source: http://www.thehindu.com 

ETV Andhra Pradesh Telecast

Wednesday 30 April 2014

Your Brand Is What the Audiences See It to Be.


One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets. This is in contrast to the earlier times when the traditional role of Advertisements was to inform and attract for the on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the only orders of the day. Though such taglines are still visible today, they do justice to only one scope of the promotional mediums. Advertisements, nowadays, strive to achieve much more than that. It is no longer just about clearing the racks for the day, but about building faithful consumer bases so that a sustainable model of business can be implemented.

Almost everything, of what the audiences perceive about a brand, is what the brand’s Advertisement has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not just Advertisement stands, but the glass through which the audiences see your brand. The moment any brand’s name is uttered before us, the first images that come to our minds are the ones propagated by the Ads, closely followed by its products or services. Thus, it is no wonder that huge amounts are allocated to Advertising budgets.

Due to the creativity and innovation of the Advertising Agencies, it is no longer just the Ad copies themselves that create impressions for the brands. It is also the ways in which they are presented that makes a big impact. What had started as fliers is now a full-fledged PR management tool.