Thursday, 17 September 2015

Start Booking Sites at the Airports as the Tourist Season Starts

Airport Advertising in India sees a remarkable increase in activity after September 15 every year. This is primarily because the tourist season in the country begins in this period, which sees a subsequent increase in the traffic at the airports. It has been established in the marketing world that the tourists, in their happy state of mind, are some of the best target audiences. Add to that, the cream of audiences separated by the airports, and you have a marketing opportunity which cannot be missed.

Airport Advertising

The tourist season sees a huge inflow of tourists at both domestic and international levels. This brings prominent visibility both inside the country and abroad. Airport Advertising in India during this period has been used as a successful vehicle for excellent global branding campaigns.

Another reason, which makes the tourist season an important period for marketing, is that it also marks the beginning of the festivals season in India. The festivals in India always boast the sales and hence brands go all out on promotional activities. Being present at the airports during this time attracts the audiences with buying power, right at the doorstep. This combination, of an ideal time, location and audiences, creates a rush for the sites at the airports in India.

TDI Airport Advertising

Make sure you book the Airport Advertising sites in advance so as to not miss out on the huge opportunities which this time of the year presents. You can also use the airport advertising medium to start your OOH campaign and continue chasing your target audiences at places nearer to the point of sales. 

Friday, 4 September 2015

Top 3 Platforms of Outdoor Advertising in India

Outdoor Advertising
OOH Advertising

Advertising has become a vital part of the marketing plan for businesses of all sizes. One of the best media to reach the masses in India is the Outdoor Advertising or OOH in India. The OOH medium is one of the vastest media for promotional activities in India. This article mentions the top 3 platforms of OOH India.


Airport Advertising has been the king of OOH in India. No other media has the distinction of presenting your brand to the cream of the audiences like the airports do. It has been the top favorite of brands in the category of options provided by OOH. Advertising sites at the airports can be used to effectively target both international and domestic audiences. Since the airports are the gateways to the cities, branding campaigns at the airports are often the first things which the airport audiences see.

Metro Transit Stations

The stations of the metro transit systems are the next in line to share the limelight of the top locations in India where you can place your brand. It is especially very useful in mapping large cities like Delhi and the National Capital Region (NCR). The focus on connectivity ensures that every part of the area can be covered. While the airports are popular for filtering the cream of the audiences, the metro media takes its credit in its reach.

Outdoor Locations

There is a still a large section, of the audiences in India, which is not a frequent user of any of the above 2 platforms. OOH Advertising in India provides the options of other outdoor sites at strategic locations like market places, malls, roadsides, etc.

The above 3 OOH media are the best platforms in Outdoor Advertising India as they cover all the essential elements requirement for outstanding OOH campaigns. All 3 of them are preferred by brands as their first choice for promotional activities.         

Tuesday, 4 August 2015

How to Use the Onam Festive Season to Your Brand’s Advantage?

With Onam festival about to begin in Kerala, the target audiences of various industries will be in one of the most optimal moods to be targeted with brand promotions. This blog discusses how the premium platform, of Airport Advertising in Kerala, can be used to create spectacular branding during the occasion of Onam.

Airport Advertising

Kerala has 3 airports at the locations of Cochin, Calicut and Trivandrum. All these 3 airports are bound to see extravaganzas in Airport Advertising in India, during the period of Onam celebrations. Kerala, which is recognized as one of the ten paradises in the world, will also see an increase of tourists who will visit the place to be a part of the Onam celebrations. This includes both domestic and international audiences. A key part of the international tourists is the expatriate community which returns to visit their family and friends during this period. The 3 airports are the most important entry points into God’s own country. Taking up sites at these airports, for Airport Advertising campaigns at this time of the year, is placing your brand at the most viable place for Outdoor Advertising in India right now. Use the occasion to greet your audiences as they make their way to Kerala to celebrate Onam.

The Airport Advertising Agency, which has exclusive advertising rights on these 3 airports, is TDI International India (P) Limited. The exclusive rights allows for the Airport Advertising campaigns to be executed and maintained in an efficient manner. TDI is the most experienced Airport Advertising Agency in India and is credited with pioneering the top trendsetting branding campaigns in India. For any brand looking at the South Indian markets or planning to leave a mark in the global market, Airport Advertising in Kerala is the best bet during the Onam season.  

Monday, 27 July 2015

Top Advantages of Promoting Your Brand on Outdoor Advertising

Outdoor Advertising or OOH, the oldest platform for brand promotions, still provides stiff competition to even the most modern of advertising methods today. OOH has been used to spread awareness since a time when terms like “Brand Promotion” did not even exist. As times progressed, making the markets more competitive, OOH successfully negotiated the new situations and incorporated all the changes which were required. This blog takes a look at the top advantages of OOH which keeps the brands interested in the medium.

Best Medium to Target Huge Audiences

While attempting to target large audiences at the same time, nothing is more convenient than Outdoor Advertising. Placing even a single hoarding at key positions, where the masses accumulate, is the best way to target even the largest of audiences.

Reaches All Markets

OOH can reach not just the modern, tech-savvy audiences but also those who are yet to catch up with the latest. Since no technology is required to form any bridge between the brand message and the audiences, every person, within the range of visibility of the site, can be effectively targeted.

Presence on Ground

Huge, larger-than-life hoardings, etc., reinforce the presence of the brand in the markets and in the process reassures the existing consumers. They also leave a better and bigger impact on the minds of the audiences.


Since regular visitors to the place of the sites will always be present, the frequency of impact is also high. This is a luxury which cannot be afforded by many other platforms.
The above are just the tip of the iceberg in examining the advantages of Outdoor Advertising. The high impact, of OOH mediums like airports, metro, roadsides, etc., will always keep the medium a favorite of the brands.