Tuesday, 4 August 2015

How to Use the Onam Festive Season to Your Brand’s Advantage?

With Onam festival about to begin in Kerala, the target audiences of various industries will be in one of the most optimal moods to be targeted with brand promotions. This blog discusses how the premium platform, of Airport Advertising in Kerala, can be used to create spectacular branding during the occasion of Onam.

Airport Advertising

Kerala has 3 airports at the locations of Cochin, Calicut and Trivandrum. All these 3 airports are bound to see extravaganzas in Airport Advertising in India, during the period of Onam celebrations. Kerala, which is recognized as one of the ten paradises in the world, will also see an increase of tourists who will visit the place to be a part of the Onam celebrations. This includes both domestic and international audiences. A key part of the international tourists is the expatriate community which returns to visit their family and friends during this period. The 3 airports are the most important entry points into God’s own country. Taking up sites at these airports, for Airport Advertising campaigns at this time of the year, is placing your brand at the most viable place for Outdoor Advertising in India right now. Use the occasion to greet your audiences as they make their way to Kerala to celebrate Onam.

The Airport Advertising Agency, which has exclusive advertising rights on these 3 airports, is TDI International India (P) Limited. The exclusive rights allows for the Airport Advertising campaigns to be executed and maintained in an efficient manner. TDI is the most experienced Airport Advertising Agency in India and is credited with pioneering the top trendsetting branding campaigns in India. For any brand looking at the South Indian markets or planning to leave a mark in the global market, Airport Advertising in Kerala is the best bet during the Onam season.  

Monday, 27 July 2015

Top Advantages of Promoting Your Brand on Outdoor Advertising

Outdoor Advertising or OOH, the oldest platform for brand promotions, still provides stiff competition to even the most modern of advertising methods today. OOH has been used to spread awareness since a time when terms like “Brand Promotion” did not even exist. As times progressed, making the markets more competitive, OOH successfully negotiated the new situations and incorporated all the changes which were required. This blog takes a look at the top advantages of OOH which keeps the brands interested in the medium.

Best Medium to Target Huge Audiences

While attempting to target large audiences at the same time, nothing is more convenient than Outdoor Advertising. Placing even a single hoarding at key positions, where the masses accumulate, is the best way to target even the largest of audiences.

Reaches All Markets

OOH can reach not just the modern, tech-savvy audiences but also those who are yet to catch up with the latest. Since no technology is required to form any bridge between the brand message and the audiences, every person, within the range of visibility of the site, can be effectively targeted.

Presence on Ground

Huge, larger-than-life hoardings, etc., reinforce the presence of the brand in the markets and in the process reassures the existing consumers. They also leave a better and bigger impact on the minds of the audiences.


Since regular visitors to the place of the sites will always be present, the frequency of impact is also high. This is a luxury which cannot be afforded by many other platforms.
The above are just the tip of the iceberg in examining the advantages of Outdoor Advertising. The high impact, of OOH mediums like airports, metro, roadsides, etc., will always keep the medium a favorite of the brands.

Wednesday, 8 July 2015

How to Best Use DMRC Advertising?

DMRC Advertising or Delhi Metro Advertising is a prominent way in which brands reach a wide range of audiences in Delhi and NCR. Any brand, irrespective of its size or area of operation, can effectively use the medium to flaunt its USPs before its target audiences. Let us discuss few ways in which you can improve the effectiveness of the DMRC Advertising.

Research your Target Audience

The huge audience levels often start a rat’s race among the brands to capture as much as visibility as possible. However, it is also very important to research the areas where the brand’s target audiences are found in a most prevalent manner and place DMRC Advertising Displays accordingly. For example, metro stations like Kashmere Gate, etc. can be used by businesses like travel companies, entities with interest in industrial hubs, etc.

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Delhi Metro Advertising

Use the Larger Canvas

Although selecting the most appropriate target areas is important, the large canvas of the metro advertising should also be used for gaining that extra edge in the branding battles with your competitors. For example, the kind of exposure which can be provided by TDI with its 73 metro stations is unmatchable.

Promote at the Right Time of the Year

Some products and services are seasonal in nature. They also need to be promoted accordingly. Rather than wait for the beginning of the season, it is always better to start a few months earlier. The uncluttered nature of the DMRC Advertising Displays and the well-kept environments offer ample opportunities of innovations to bring out the best in your brand. Getting the timing of the branding right will put the final star.

The above are some of the ways in which your DMRC Advertising Campaign can work additional wonders for your brand. Keep reading this blog for more such tips and tricks.

Monday, 6 July 2015

Why do the Brands Prefer TDI for Airport Advertising in India?

The Indian Airport Advertising scenario is now full with numerous Airport Advertising Agencies claiming to provide the best services. In spite of this competition, a name, which has always stood out as a favorite of all brands advertising at the airports, has been TDI International India (P) Limited. Let us look at some of the reasons why TDI has stood tall for all these years of Airport Advertising India.

Unbeatable Experience

With 28 years of experience in executing high impact Airport Advertising Campaigns, TDI’s knowledge and expertise in the field is unbeatable. This experience allows the brands with the luxury of placing trust and confidence on the premier agency to execute campaigns in a prompt and professional manner.

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Chandigarh Airport Advertising

Strategically Selected Airports

The 9 airports where TDI has exclusive advertising rights, viz. Chennai, Kolkata, Ahmedabad, Pune, Cochin, Goa, Calicut, Trivandrum, and Tirupati are strategically selected and cover all regions of India. With its DMRC advertising wing mapping Delhi and NCR, the airports of Ahmedabad, Goa and Pune conveniently cover the western regions, Kolkata introduces your brand to the audiences flying into the eastern and northeastern regions and Chennai, Cochin, Calicut, Trivandrum and Tirupati comprehensively map the south.

Strong Network

A strong pan India network has been something which TDI has always focused on. This network allows the Airport Advertising Agency to smoothly execute and maintain multiple campaigns at the same time throughout India.

Excellent Problem Solving 

TDI is very well-known in Airport Advertising India for its ability to provide practical and fast solutions to problems which may arise in the planning, ideation or installation processes of the campaign. The brands rest assured as they have seen from experience that TDI will effectively remove any stymie which comes in the way.

The above are some of the top reasons for TDI to stand out in the field of Airport Advertising India. TDI has been a leader in the field since the time it introduced Airport Advertising in India in 1987.    

Saturday, 4 July 2015

The Obstacles Faced by Outdoor Advertising in India

Outdoor Advertising or OOH (Out-of-Home), the oldest form of advertising, is still going strong. The platform has always successfully negotiated the obstacles which have occurred in its path throughout the ages. When we put it in the Indian context, we find a higher number of obstacles due to various reasons. Let us look at some of the stymies which the OOH Agencies in India have to overcome.

The first and foremost obstacle arises due to the diversity of India. The different kinds of terrain and weather conditions, in themselves, make a challenge out of successful implementations of OOH campaigns. It has been found best to employ local assets who can also ensure proper maintenance throughout the period of the campaign. Managing assets, on a pan India basis, requires a strong network which cannot be afforded by most of the agencies.

Another problem, plaguing the Outdoor scenario in India, is the continued presence of illegal hoardings. Apart from the dangers which they create, illegal hoardings eat away into the revenue of the authorized Outdoor Agencies, making their sustenance and growth a difficult affair. The fight, against the unauthorized agencies, has been on since a long time and has recently received a ray of hope with the Delhi high court finally ordering the immediate removal of all illegal hoardings in Delhi.

The OOH Sector in India has to take into account government regulations in their attempts at digitization of the sites. The dream of complete OOH-Mobile integration cannot be completed without convincing the authorities. Media houses have been praying to the authorities in this regard for quite some time now. 

The above are the top obstacles which are faced by Outdoor Advertising Agencies in India. However, the media continues to provide excellent solutions to the brands even in the face of the above obstacles.