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Tuesday 23 June 2015

Why Advertise at the Kolkata Airport?



The Kolkata airport has been one of the most in-demand sites for Airport Advertising in India. A prominent gateway, to the eastern and northeastern parts of India since the British period, Kolkata is a major entry point. Kolkata Airport Advertising is thus one of those rare platforms which provide unprecedented visibility to your brand. Some of the most important reasons, which make Kolkata Airport a vital inclusion in your branding execution, have been discussed here.

Airport Advertising
Kolkata Airport Advertising

Kolkata airport is one of the largest airports in India with the fifth highest traffic of 10.7 million air travelers and a growth rate of 5%. With such a large base of audience, Kolkata airport offers an excellent scope of high visibility for the brands. Direct connections, to both international and domestic locations, result in the opportunity of using the airport for targeting both international and domestic audiences.

The clutter-free and world class standards, maintained at the Kolkata airport, provides a relaxed environment where the audiences are best placed to receive the brand messages. Even the expansion works that are progressing with full speed have been done so with care to keep the clutter-free nature of the airport intact.

Airport Advertising at the Kolkata airport is managed by TDI International India (P) Limited, the most experienced Airport Advertising Agency in India. Its rich experience in the field allows for hassle-free campaigns executed for your brand. Campaigns, customized for your branding requirements and fast executions, are trademarks of TDI’s legacy in Airport Advertising India.

AAI’s active participation, in keeping the Kolkata airport a top transit station in India, has also helped the Advertising Agency to offer world class branding solutions.

Wednesday 17 June 2015

Kolkata Airport Sets to Expand Providing Increased Branding Sites



Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favorite location for many brands, is undergoing expansion works in order to manage the increase of traffic. This is good news for the brands advertising at the airport as it means higher visibility and more strategic spaces.

Airport Advertising
Kolkata Airport Advertising

TDI International India (P) Limited, the media house with exclusive advertising rights at the airport, has already started preparing for more sites for its clients. The airport already has a phenomenal annual traffic of 10.7 million air travelers, growing at a rate of 5%. The airport is the gateway to the eastern region in India and thus of prime importance to all branding campaigns targeting the eastern regions. The huge audience levels and exposure to the target groups of the entire eastern and northeastern regions of India are some of the topmost strengths of Kolkata Airport Advertising. The management at TDI speaks highly of the fast speed at which the expansion works are going ahead at the airport. The designing has also taken into consideration the expansion in such a way that the uncluttered nature is maintained.

The increase in the number of sites is set to help meet the high demand of sites at the Kolkata Airport. A higher number of sites will help more brands reach their target audiences. TDI is also expecting that provisions for digitization of Airport Advertising are also made with the expansion works.

Wednesday 10 June 2015

TDI International joins hands with Alibaba.com to become its 1st Channel Partner in India



TDI International India (P) Limited, one of the most experienced and well known advertising agencies in India, and Alibaba.com, the leading platform for global wholesale trade under Alibaba Group (NYSE:BABA), today announced the parties’ collaboration. TDI has been selected as Alibaba.com’s first official Channel Partner in India. This partnership will allow TDI’s mobile and internet vertical, MAD (Mobile & Internet Advertising Division), to sell Alibaba.com’s Gold Membership packages to the small-and-medium sized businesses in India.

Bhushan Patil, Channel Director, Alibaba.com in India said, “We are pleased to select TDI International India (P) Limited, to be our channel partner for India. TDI’s mobile and internet advertising vertical’s technical expertise, along with the presence across the country will help Alibaba.com reach to more small businesses across India.” Mr. Sudheesh Nair, Channel leader from India for Alibaba.com, also echoed the views and welcomed TDI to Alibaba.com’s partner family.

Tdiindia partner with Alibaba
TDIIndia Partnership with Alibaba

Management at TDI are also excited about the prospect which the tie-up has brought in. The advertising agency is well known across the length and breadth of India. Apart from the 9 airports and 73 Delhi Metro Stations where it has exclusive rights, TDI’s Media Services is known for its ability to put brand displays on Outdoor sites across the country. The agency is highly experienced with the country’s SME sector through its mobile and internet division also and has many patrons from the sector.

Hiyav Bajaj, M.D. of TDI said, “We have been the leader of Outdoor Advertising in India since 1986 and the tie-up with Alibaba.com is a natural progress in the digital field. We believe that this partnership has got a potential of changing the SME scenario in a big way and contribute to the Make in India” vision of the current government.”
Bajaj added, “The partnership brings in an unparalleled opportunity for the Indian SMEs to export their products to buyers across the world and thereby contribute to the “Make in India” program initiated by Mr. Narendra Modi, the honorable Prime Minister of India. The Indian SMEs can hereby conveniently enroll themselves as Gold Members of Alibaba.com and find buyers from across the world. Through Alibaba.com, one of the biggest e-commerce platforms for buyers and sellers around the word, the Indian SMEs will immensely benefit from the arrangement. We have a strong pan-Indian Team which is being trained up for this partnership.”

Sanjay Sharma, Global Head of TDI says, “We have a great vision for this partnership and we will be covering the entire Indian geography with skilled feet on street, selling Alibaba.com’s Gold Supplier packages.  Over 4.46 million Indian SMEs leverage Alibaba.com platform for cross border trade opportunities. For Indian suppliers, Alibaba.com Gold Membership offers many features to showcase them to buyers across the world. Features like displaying multiple products,  company profile & exploring thousands of buying opportunities on Alibaba.com can help improve trade for Indian SMEs. With Alibaba.com and Tdi India, the value of platform can be taken to more small and medium enterprises and across India.”

Wednesday 29 April 2015

Why Advertise at the Cochin Airport?



Cochin is situated in the South West state of Kerala in India. It is one of the most important places in the south and is the business capital of Kerala. Cochin Airport Advertising brings high visibility to your brand at one of the most crucial hubs of business activity in the southern parts of India. Let us look at some of the benefits which will arise out of placing your brand at the indoor and outdoor sites in Cochin Airport.

High Traffic Rate

Cochin Airport is the 6th largest airport in India and the largest airport in Kerala. It has an annual traffic of 6.2 million travelers which is growing at a rate of 17%. Advertising at Cochin Airport places your brand before an affluent audience which numbers in millions. It is also one of the largest handlers of chartered flights in India. When you can command visibility before 6.2 million annual travelers belonging to SEC A and SEC A+ section of society, it becomes an automatic selection for your marketing campaigns.

Airport Advertising
Cochin Airport Advertising


Both Domestic & International Audiences

Both the domestic and international terminals of Cochin airport keep pretty busy throughout the year. When it’s not those traveling for business, there are the tourists. A survey, conducted for Outlook Traveled magazine by Nielson Company, ranked Cochin as the 6th best tourist destination in India. The airport is also well connected to all Gulf, Europe, Middle East, and Far East areas as well as all major Indian cities.

The above are some of the major reasons why the giants of Textiles, Banking/Finance, Tourism, Jewellery, Media etc., advertise regularly at Cochin. Some of the well known names which TDI (the media owner at Chennai airport), states as patrons are Muthoot, Manappuram, South Indian Bank, Malayala Manorama, Joyalukkas, Josco, Kalyan, Skyline, and many more. The Airport Advertising Agency, with rights at the Cochin airport, has now made the online selection of sites at the Cochin Airport possible. This is set to further increase the popularity of the airport among the brands.

Friday 24 April 2015

What is the Biggest Priority for an Outdoor Advertising Agency in India Now?



Outdoor Advertising Agencies have the unique task of maintaining the oldest platform of promotional activities known to mankind. The foremost step, in ensuring that Outdoor Advertising (OOH) survived and excelled throughout the years, has been the continuous adoption of the latest technologies. This has been a priority requirement for adapting to the changing nature of markets over time. The current period marks another phase in the history of Outdoor Advertising in India when a major adoption is required. This required change in modus operandi is the integration of the mobiles into the functioning of the OOH Billboards and Hoardings.

The mobile revolution has firmly hit across the generational and socioeconomic divides in India. It is very important that the Outdoor Media integrates itself with the mobile platform in order to create further reach and higher impact. The West is already seeing executions of OOH Campaigns where mobiles and handsets of the audiences are being extensively used. The integration opens up unlimited ways of sending the brand message to the viewers in a personalized manner. Before the integration, the brand message was almost always passed in a general manner. But use of the mobiles enables the brand to personalize the message so that it creates the maximum impact. The OOH Hoardings and displays then can serve the purpose of grabbing the attention of the audiences while their mobiles can be used to perpetuate the intended message. Getting connected to the mobiles can also serve the purpose of creating a database and a long term relationship with the target groups.

The major OOH Agencies in India are hoping that the regulating authorities take the urgency of the situation in account and allow for the modifications necessary for the digitization of the medium and integration of the mobiles.