Airport Advertising – A Premium Medium for Affluent Target Groups.

If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. It is in this context, where branding becomes an additional requirement, that the airports boast of the most feasible environments for achieving such aims.

Airport Advertising by Tdi India

A branding event requires extended duration of interaction with the audiences. It cannot utilize a common “impress and persuade” attitude like any other Advertising Campaign. The airports, with their comfortable environment and the best transit station facilities, are platforms where this interaction can take place with convenience. This means that the high dwell time is not only encouraging from the point of view of time duration, but the audiences, in an airport, are also in a calm and comfortable frame of mind. Among all OOH formats, Airport Advertising Displays have the maximum time to impress. For example, Airport Advertising in India provides your brand with an audience dwell time of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility before an audience can do.

Air travel is also one of the most natural (and hence reliable) ways of separating the premium audience. Though, the entrance of low cost airlines have also included the upper middle class in the parameter of air travel, most of the regular air travelers still hold prominent positions in organizations and society. If your brand demands an elite audience, you do not need to look any farther than Airport Advertising. 

Using Suspense in OOH Campaigns.

OOH Advertising or Outdoor Advertising ad copies have traditionally been brief and very straightforward. An outdoor audience has always been considered an audience on the go and messages aimed at them often require brevity and simplicity. However, in recent times, indirect messages have also been brilliantly used to get the message across. An OOH creative, with an indirect message, always commands more time of engagement from the audiences.

OOH Advertising

The suspense, which is inherent in such Outdoor Campaigns, is created by delaying the punch line if a Digitized OOH Hoarding is available. In cases where digital technology is not available, the suspense can be created with riddled ad copies and graphics. And herein, lies the catch. One of the reasons, why indirect ad copies are not seen more regularly, is that such campaigns are not easy to pull off. If the indirectness becomes too confusing, you may end up with an ad which is not understood and hence ignored. There’s even a worse scenario where it is misunderstood and creates some kind of controversy. Hiring an experienced Outdoor Advertising Agency for running such campaigns is a smart move as they are best resourced to accurately predict the reaction of the audiences to the planned campaign.

Digitized OOH Hoardings offer an unlimited canvas to conceptualize and an easier method of execution. However, the traditional hoardings too can be utilized to create equally intriguing results. In most countries of world, where digitization of OOH has happened long back, the media has shed its straightforward cloak and it experiments with complicated plots and ideas. Countries like India are at the brink of such digitization and OOH India is expecting this transformation to happen as early as possible.

Political Parties Use Extensive Brushes on OOH for Delhi Elections 2015.

As Delhi prepares for assembly elections on February 7, 2015, OOH India is being used as one of the top platforms of promotions by the political parties. The trend, which took an energetic turn during the Parliament elections during April-May 2014, strengthened itself during the Delhi elections as we saw increased spending by the contesting parties.

Delhi Assembly Elections 2015 saw OOH or Outdoor Advertising and FM radio as the two primary platforms for reaching the voters. While radio provided opportunities of dual between the leaders, OOH presented the opportunity of painting the boards with previous achievements and future promises. Another key strength, of OOH in this regard, is the platform’s ability at location based targeting. The OOH Sites at the various constituencies of the Delhi assembly are being used by the respective candidates to lure the residents. Delhi Assembly Election Campaigns have taken a leaf out of the General elections which saw the wonderful affects of advertising on the outdoor medium.

The Outdoor Hoardings, where political campaigns are being executed, are also playing their part in bringing alive the election mood in the capital of the country. It is currently hard to turn a corner in Delhi without coming face to face with a candidate’s face smiling at you from an OOH Site. Outdoor Advertising Agencies in Delhi have reported an increase in spending by the political parties. This increase is in comparison to the political spending done during the General Elections of last year. As loud rallies seem to have taken a back seat this time, the Hoardings continue to paint Delhi with the colors of the election.  

OOH – The Grandest Portal for Advertising

OOH (Out-of-Home) or Outdoor Advertising is one of the most popular mediums of branding in modern times. However, the medium, in itself, is one of the oldest in the advertising world. Charting a successful run which started before Christ, OOH has been at the top of popularity among brands throughout time. Be it during the earlier times, when there were only limited opportunities of OOH Displays, or the present times when uncluttered sites of high impact viewership is more commonly present, OOH has always been the grandest portal for advertising.

Some of the most important reasons for OOH’s rule include strong carry-over effects, ability to reach audiences at their hubs, high brand retention, and lower costs. Though OOH mediums like Airport Advertising do fall under the higher end media, every benefit of OOH also increases, which accounts for their popularity. Among all the available branding media, OOH is the only one which has always been at the height of demands. It has not only adjusted to all the changes which were required by the industry, but also continued providing the best Branding solutions to brands from various industry sectors. Developed outdoors, roads, transit systems and transit stations have provided major boosts to OOH Advertising, arming it with even more firepower.

Outdoor Advertising Displays are popular among people of all areas and regions. An OOH canvas has the power to attract people across the globe and across all timelines. An OOH Hoarding sits, at the highest vantage point of the surroundings, from where your brand can impress its target audiences.    

OOH or Outdoor Advertising – An Overview

OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.