Friday, 14 November 2014

Going for OOH India is Going for the Highest Visibility.

Outdoor Advertising

If you are thinking maximum visibility for your brand at the lowest costs, you are thinking OOH India. Covering every nook, corner, open space, and transit station in India, OOH or Outdoor Advertising has played a key role in building brand impressions among the audiences in India. The hoardings, banners, etc. inside and outside the transit stations, malls, markets, roadsides and any place which is Out-of-Home, have ensured that maximum spaces can be made available for your brand.

This high visibility creates immense brand recall rate which increases your Returns on Investment (RoI). The key point for success in OOH is a strong network of professionals who can implement the campaigns within the decided time frames and follow them up with efficient maintenance programs. All the leading OOH Agencies in India are principally strong in the area of their media network. Developing such a network is never a stroll in the park but takes years of experience in the industry. If the terrain is as complicated as OOH in India, add a few more years before complete control can be obtained. It is only experienced Outdoor Advertisers, like TDI, which can provide any of your desired locations in a hassle-free manner.

Outdoor Advertising
An OOH Advertising Campaign, held according to the best practices of the industry, brings the brand into the scope of high visibility and brand recall rate. Both of these factors are absolutely essential for ensuring a good rate of growth at times of stiff competition in all major industries.       

Tuesday, 28 October 2014

Foggy Winters in India Set to be illuminated by Outdoor Advertising.

One of the roles Outdoor Advertising plays is adding to the beauty and decor of the environment. The Frontlits, Backlits, and various other Outdoor Advertising Displays add an aura to the place they stand in. The winters, with their mist and fog, are the best times of the year to experience the charm which even the plainest of Outdoor Hoardings can spell.

As India steps into the beginning days of winter, Outdoor Advertising Agencies in India are gearing up with campaigns which can best make use of the misty appeal of the time. As the light of the displays play with the darkness of the night, the impact of the displays increase manifold. Some of the most intriguing photographs of advertising installations have been taken on the winter-nights in India. 

 An example of such an impactful display is the above installation which TDI had put in for Apollo tyres. It would be a wonderful idea for the brands to take advantage of the winters and increase the impact and charm of their ad displays. The ability of a display to attract audiences is at an all time high during the foggy nights. There is no way that a passing commuter can miss such an orgy of light and colors amidst the surrounding darkness.

They are such USPs, of Outdoor Advertising in India, which result in the undiluted patronage from the top brands. We are anticipating for more such displays this winter when the outdoor environment in India comes alive in the darkness of the night.

Monday, 13 October 2014

Outdoor Advertising Penetrating Deep Pockets in India

Outdoor Advertising in India has been mapping the length and breadth of the country since ages now. Considering the wide diversity which characterizes India, this is not an easy task by any standard. The Top Outdoor Advertising Agencies in India have successfully negotiated the fabled diversity of India and are doing a tremendous job putting your brand at places where most of the other mediums can only dream about.

The difference of terrain, socioeconomic and political situations at the various parts of the country dictate that the approaches taken are as different as chalk and cheese. Among the many challenges that have to be faced by the Outdoor Advertising Agencies in India, the most important is to create and maintain a strong network between their head offices and the field executives. Acquiring the permission, implementing the campaign and maintenance will be a smooth process only when the coordination between all the functioning units is smooth. This is the only medium which can literally put your brand wherever you want it to be. Be it the mountainous regions, plains, dry areas, or rural markets, highly systematized cities, etc., Outdoor Advertising in India has always been there to take that extra step to push your brand to high impact platforms.

If you need your brand’s presence even in the deeper areas of India, hire an agency with strong links to the local vendors too. Also, it is always wise to begin by advertising at the airports and other transit stations so that you can catch the attention of the audiences right at the moment they walk in. You can then follow them into the interior areas with strategically placed Outdoor Advertising Displays.

Tuesday, 7 October 2014

Outdoor Advertising Depends Heavily on the Strength of Network

Outdoor Advertising, due to its nature of involving a lot of on-field work, depends heavily on the strength of the network of the advertising agency. Growth in the business of Outdoor Advertising requires an expanded area of implementation. The larger the area of your Outdoor Advertising Agency’s operation, the better the chances that it will be able to provide solutions to your branding requirements.

This is especially true for agencies operating in India. With the diversity which it is known for, India presents a genuine challenge for the networks of Outdoor Advertising Agencies trying to run pan India campaigns. Apart from the geographic and climatic differences, the decentralized system of government also means that the rules regulating the sites also vary. Thus, it is imperative that the agency has a strong control over all its units operating at the different parts of India. Considering that even the languages are different in the different parts of the country, it requires a high set of skills to interact with and manage such a diverse group of operation personals.
One of the Top Outdoor Advertising Agencies in India, which has been managing this network with panache since 1986, is TDI International India (P) Limited. What started with just one airport is now an elaborate network of 9 airports, Delhi Metro Stations, mall activations and outdoor sites across the length and breadth of the country. The efficiency and strength of TDI’s network is evident from the fact that the agency holds the record for the fastest implementation of campaigns from the time of signing of the contract.     

Saturday, 30 August 2014

Advertising India is Gearing Up for the Holiday Season.

The brands in India are busy with the approaching holiday season. With them, the advertisers are also busy with the increased promotional activities of the brands. Advertising India is gearing up to handle the increased activity that the industry is set to witness in the period between September and January. The sudden rush of the season has set the tone of the industry to one of buzz and hectic marketing activities.

The expenditure of the Indian consumers increases by almost double during the festive seasons. This is one of the best times to attract Indian consumers who seem to roam the streets with the intent to buy. Thus, brands fall over each other to claim the attention of the consumers on the various platforms. The most prominent platforms which have been traditionally used by the brands to promote their products and services include Airport Advertising, Delhi Metro Advertising (for Delhi/NCR branches), Mall Spaces, and Outdoor Advertising. These platforms approach the audiences on ground and are the best ways of attracting consumers during these periods. Airports are the best places to catch the attention of the holiday crowd coming into the place. The next key points of advertising are the Outdoor locations, especially at and near the market places. The strategy is completed by advertising at the Mall Spaces which are the point of sales.

Advertise at the above Platforms during the sales season to get the benefits of high returns of investment. Associate with TDI International India (P) Limited for utilizing the strongest network of advertising sites across India.