Monday, 23 September 2013

Break the Trend with TDI

Twenty Seven years it has been since we first started TDI. Back then, there were small time advertisers who were mainly into hoardings and posters. We were the first company to break the trend with Airport Advertising Business.

It’s not just the innovation or creativity that makes us bring something new, it’s because we want the best for our clients that we find unique ways to sell and promote their products.
airport advertising, airport displays, airport signages

Airport Advertising | Airport Displays

The key challenge in front of any company today is Recall Value of its brand or its product by a potential consumer. It is very essential that the first brand that comes in the mind of a person when he/she goes to buy a product is yours.

For this companies spends a lot of their money on Advertising whether it is Outdoor, TV or Radio commercials and most recently Internet and Mobile Advertising.

So, why should you go for Airport Advertising with us and not with any other mode?
TDI have proudly been advertising partner of many companies. TDI has seen companies grow from a single office in a city to an office in every big city in India. We have been with them in every step, promoting their product, boosting their market value and establishing their brand as strong as ever.
tdi, advertising agency, advertising

TDI - Advertising Agency

TDI also has the privilege of being the current Advertising partner of over 500 National and International giants, for whom we have increased the reach among the target audience and made them faithful towards the particular product.

It’s not only the vast experience we have in the Advertising field that a company associate with us, it’s also because we truly understand what they want before they want it and deliver it in best and unique ways possible.

Tuesday, 2 July 2013

Essentials of an Effective Advertising Campaign.

Once marketer receives a commitment to buy from a prospect, his job is just half done!.
Now he has to put together a program that can generate results, and that is an important responsibility to embrace.
Business owners are unique individuals. They represent about 5% of the population, they have an idea, a vision and they put everything on the line in pursuit of that vision. If a marketer builds an excellent program that is aligned with what a business owner wants to accomplish, not only a marketer succeeds as a professional, but will also have a customer for life.

The Success mantras

An expert helps the business owners to speak the language of Advertising or they risk wasting their investment. Only, the correct message can give the expected ROI.

Value is simply “What is in it for the reader of the ad”, it is a call for action. A good value in campaign is the most effective means of causing a prospective customer to act”. For e.g 25% Free in the same price.

The higher the Impact, higher is the success of a promotional campaign.
Impact is the element of the promotional program that gets your message noticed. A reader spends an average of 2-3 seconds on every ad. In that time, marketer has to make sure that the message stands out the rest.

Where impact represents how a message affects a reader, circulation represents which audience the business is trying to target. For e.g whether it is geographic targeting or demographic targeting. It can also be based on the cycle of the product/service(slow cycle vs fast cycle)

Advertising is about making and breaking habits”. A consistent message allows a business to reach the target audience whenever need arises. In the world of advertising a consistent message unlocks the doors to response if that message has a good value, impact and the appropriate circulation

All these elements can be used, keeping in mind the ultimate goal(s) of the advertiser when designing the ad.

Wednesday, 22 May 2013

Outdoor Promotion - A Rampant Practice among Modern Advertisers!

Ever wondered why outdoor advertising is in much demand these days? The various avenues of outdoor advertising such as Airport Advertising, mall advertising, metro advertising and billboard advertising have become quite popular. Most of the brands and business owners adopt at least one of the forms of outdoor advertising to promote or position their brands in the market. With a major leap observed in OOH Advertising domain over the last few years, new brand and business owners are also keen to try out the various modes of advertising through OOH media.

The digitization of OOH Advertising tools, the launch of brand new technologically enriched mediums and the expansion of various OOH avenues have collectively encouraged more brand and business owners to implement their promotion campaigns through OOH media. Mall advertising and Airport Advertising practices are growing at a fast pace. Frequented by lakhs of affluent customers on a daily basis, shopping malls and airport areas are two such places where one can effectively communicate the brand message to potential target customers.

Most of the Indian cities are also populated by various forms of outdoor advertising. From billboard ads to kiosk ads and hoardings, even the small towns across the country are populated by various OOH ad displays. Communicating to a larger audience has indeed become easier with modern OOH Advertising tools.

In metro politan cities, the scenario of Outdoor Advertising is a little different. Posh brands usually prefer to create their presence in the major Indian cities. Real estate companies, health companies, banks and travel companies in the big cities are also highly relying on the various means of outdoor advertising. The reason is pretty obvious. 

People in the metropolis have more spending capacity than those at the towns or villages. Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad etc. are fast growing markets where outdoor advertisers make their presence felt through innovative OOH campaigns.

Monday, 20 May 2013

How outdoor medium is the best medium for brand building?

Outdoor Advertising industry is accelerating further with assured growth in its multi-avenues. Airport Advertising, mall advertising, metro advertising- all these are growing avenues of OOH Advertising. In today’s blog, let us figure out some points why OOH Advertising industry is the best medium for brand building.

It has been researched that outdoor advertising media is the best mode for brand building. More and more brands are emerging in the market for which outdoor media is a proven mode to launch promotion campaigns. Outdoor Advertising media provides consistent brand reinforcement and sustained awareness. Hence, more and more brand owners prefer this advertising channel to reach out to target customers.
Any outdoor ad display is easily accessible by target customers. The 24/7 availability of OOH ads ensure that the brand message is not missed out by customers. Building a brand image through outdoor media is just a display away. However, outdoor advertisers should ensure that they are launching the promotion campaign with an affluent creative input and through an interactive outdoor media that best suits the brand image. Brand advertising is meant to catch hold of customers’ attention and deliver the brand message, not to shoo them away with an ordinary message about the brand. Hence, advertisers should devise, develop and deploy various techniques and tactics of promotion to create interest on customers mind.

Thanks to the various technologically advanced tools of Outdoor Advertising. Various innovative tools like LED/ LCD and neon panels have made the outdoor platform more interesting as well as interactive. Remotely manipulative and digitalized, these new tools have created an upsurge in brand promotion practices like never before. With unique innovative option for immediate recall, most of the outdoor campaigns provide positive response from customer groups. More visibility, more accessibility, more interactivity – these are some features that explain the updated features of modern outdoor advertising practices.

Friday, 3 May 2013

A Look at the Growing Avenues of OOH Advertising.

Advertising in India as a full-fledged sector has been continually growing.  Outdoor promotion domain as a part of advertising industry is also growing day by day. In the last few years, various avenues of OOH Advertising have also been introduced that have benefited many brand and business owners. This blog provides a brief insight about advertising in India through outdoor media. Keep reading.

By Outdoor Advertising, we have a vivid idea about billboard ad displays, hoardings, posters or wall paintings, kiosk displays etc. An outdoor advertising company provides all the necessary input to launch an OOH Advertising campaign. From conceptualization of brand message to the final launch of the advertising campaign, an Outdoor Advertising company takes the sole responsibility. Media research is another major task handled by an outdoor advertising company. Media research is an important criterion for every outdoor advertising campaign to be launched. The medium of advertising and its attractiveness decide how much impact the campaign provides among target customers.

Airport Advertising is one of the fast growing avenues of outdoor industry. Airport advertising practices are increasing day by day across the country. Airport Advertising provides uncluttered brand message to target customers which is one of the reasons why many brand and business owners try to launch many promotion campaigns via airport media. Airport Advertising also targets customers who have easy spending capacity for any brand. It is also for this very reason that big MNCs spend on airport advertising to promote their products or services among target groups.

Mall Advertising is another popular avenue of promoting brands or businesses through outdoor media. Mall Advertising is considered an effective avenue of outdoor industry. A mall ad display easily attracts the passing attention of visitors in a particular shopping mall. Most of the malls advertising campaigns are launched through rich media. Thus mall ads provide a rich impression about the advertised brand or service on customers’ mind. The mushrooming number of brands in the market and the changing lifestyle of modern customers are two factors that support the growth of mall advertising in various Indian cities or towns.

Saturday, 27 April 2013

Let your brand stroll out via outdoor advertising!

Outdoor advertising is one of the oldest means of brand promotion which still creates its impact to a wide range of target audience. Outdoor Advertising as a brand promotion tool requires a dedicated team of professionals who plan, execute and also do follow-ups of every single ad campaign. One striking benefit of outdoor advertising is that it provides a huge impact to audience about the brand with its vivacious graphical display and clutter-free content. Besides, outdoor ads also create an arresting appeal of freshness to onlookers and attract them to buy the product.
A plethora of tools, techniques and strategies are available for advertisers to deploy an advertising campaign. Few tools used in modern Outdoor Advertising include billboards, juke boxes, sky-flyers, screens, kiosks, digital signages, LCD, LED, plasma displays, projected images etc.  With a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote a brand in the market because outdoor ads provide the following advantages:
  1. Effective reach to the mass
  2. Budget-friendly
  3. Eye-catchy and attractive
  4. Repetitive nature
  5. Provide compelling viewership to audience group
Airport Ads- An outdoor advertising practice
Agree it or not, Airport Advertising is the most effective means to reach your target customer. People who are ‘on the go’ tend to spend a great deal of time at the airport and it is one reason why airport advertising is one of the most effective means. Other attractive features about airport advertising include high-tech, attention grabbing, high-glamour look etc.
Some more advantages of Airport Advertising:
    1. Airport ads are mostly fresh and original
    2. Airport ads provide a spick and span look
    3. Ads placed at airports are lucrative
    4. Airports provide large space
    5. Creates highest awareness to target audiences
    6. Airport ads provide brand positioning through repeated exposure
    7. Targets the niche market with a richer impact  
    8. Available round the clock, round the year
    9. Airport advertising campaigns suit all marketing budgets
    10. Airport ads are wise spends
Mall advertising and Metro Advertising are another two common types of outdoor advertising. Whether you want to promote your brand at the airport, shopping mall or metro station, it is beneficial for your brand to stroll out via an outdoor ad campaign to provide a richer impact to your intended target customers.

Wednesday, 24 April 2013

How OOH Advertising adapts brands and customers?

Outdoor Advertising is one of the accustomed modes of brand promotion. Outdoor Advertising practices in India are preferred by most of the brand owners. In this blog, let us familiarize how OOH Advertising practices accustom brands and customers and provide a leap to the brand business. 

Brand messages are readily available through OOH Advertising

OOH Advertising practices easily reach out to those customers who move from one place to another. The ready availability of brand message through rich and interactive mediums of advertising attracts the passing-attention of customers on the go. Besides, any OOH Ad display provides customers a second chance to visit the same location to access the brand information (if failed to access during the first visit). Enhancing the over-all outing experience of customers, outdoor advertising practices are effective modes of connecting brands with customers.

There is always something new about OOH Advertising
Be it the tool or technique, OOH advertising practices are continuously revamped and renovated from time to time. It is worth mentioning how the ordinary billboards (in conventional OOH campaigns) are now revamped as digital billboards enabling advertisers to make required changes in the ad messages. Remotely manipulative, digitalized tools of outdoor advertising have enhanced brand advertising practices by saving time and effort.

Once a medium, always a medium

It is a known fact to everyone that OOH Advertising is one of the oldest modes of brand promotion. However, the interesting fact is that time has not become a constraint for this medium of brand promotion so far. The demands for more Outdoor Advertising practices have instead increased over the years. With the launch of every single technology, OOH Advertising attains a new look or an added technique of brand promotion. It is indeed true that OOH media was is and will always be an effective medium of brand promotion.