Showing posts with label out of home advertising. Show all posts
Showing posts with label out of home advertising. Show all posts

Thursday, 7 November 2013

Think OOH – Think Airport Advertising.

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signage continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money.

Wednesday, 24 April 2013

How OOH Advertising adapts brands and customers?

Outdoor Advertising is one of the accustomed modes of brand promotion. Outdoor Advertising practices in India are preferred by most of the brand owners. In this blog, let us familiarize how OOH Advertising practices accustom brands and customers and provide a leap to the brand business. 

Brand messages are readily available through OOH Advertising

OOH Advertising practices easily reach out to those customers who move from one place to another. The ready availability of brand message through rich and interactive mediums of advertising attracts the passing-attention of customers on the go. Besides, any OOH Ad display provides customers a second chance to visit the same location to access the brand information (if failed to access during the first visit). Enhancing the over-all outing experience of customers, outdoor advertising practices are effective modes of connecting brands with customers.

There is always something new about OOH Advertising
Be it the tool or technique, OOH advertising practices are continuously revamped and renovated from time to time. It is worth mentioning how the ordinary billboards (in conventional OOH campaigns) are now revamped as digital billboards enabling advertisers to make required changes in the ad messages. Remotely manipulative, digitalized tools of outdoor advertising have enhanced brand advertising practices by saving time and effort.

Once a medium, always a medium

It is a known fact to everyone that OOH Advertising is one of the oldest modes of brand promotion. However, the interesting fact is that time has not become a constraint for this medium of brand promotion so far. The demands for more Outdoor Advertising practices have instead increased over the years. With the launch of every single technology, OOH Advertising attains a new look or an added technique of brand promotion. It is indeed true that OOH media was is and will always be an effective medium of brand promotion.

Saturday, 20 April 2013

How OOH ads differ from indoor ads?

OOH ads do not share any animosity with indoor ads. It is choice of the advertiser to choose whichever medium of advertising he wants to select. The variance of medium between OOH ads and indoor ads do not affect the kind of language, creativity or advertising approaches used in both of the mediums. In order to understand the variances between these two mediums of advertising, go through the following paragraphs which explain how OOH ads differ from indoor ads.

Difference in advertising media
Media vehicles used for OOH Advertising are totally different from the media vehicles used for indoor ads. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only.

Difference in advertising approach
OOH Advertising approaches are quite different from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in OOH advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 

Over the years, OOH Advertising has gone through various renovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technologically enriched mediums, OOH Advertising promises advanced and richer brand promotion solutions to advertisers and brand owners in the future.

Wednesday, 10 April 2013

Non-stop growth in OOH Domain.

Any form of brand promotion through an outdoor media vehicle is known as outdoor advertising. An OOH ad display is uncluttered that means it conveys the brand message without any confusion. Anyone who comes across an OOH ad display forms a prominent image or impression about the brand on his mind. Unlike a television or radio commercial, an OOH Ad display can’t also be switched off. This compelling viewership provides customers only one choice i.e. to go through the ad message. Ready availability of brand message is yet another asset of an outdoor advertising display. An advertiser can display his brand ad for as many numbers of days/weeks/months. Those who missed the ad display last time have another chance to re-visit the same location or spot and go through it. This way the brand message is accessed by customers at any cost.

Amongst the various avenues of outdoor advertising, Airport Advertising and mall ads are growing in a fast pace. The rising number of airports, the mounting shopping malls/complexes, the deepening pockets of customers- all these are some factors that have encouraged outdoor advertisers to expand their advertising expertise at the various shopping malls and airports. Airport Advertising or Mall Ads are mostly launched through rich media that provide a strong brand appeal on customers’ mind. A non-stop growth is predicted in OOH domain. The growing market and uniform economic stint also provide OOH Advertisers many new opportunities of brand advertising through OOH media.

Outdoor Advertising domain is booming. An increase number of shopping malls, metro rail stations and airports have provided outdoor advertisers richer avenues of promoting their brands through OOH media. Tapping the right market, coming up with innovative OOH solutions, aggressive competition- all these set the tone of modern outdoor advertising in India. However, today’s outdoor advertisers need to have an in-depth knowledge about the changing scenarios of the market place so that they can frame an effective brand message (to be effectively communicated to customers).

Monday, 25 March 2013

Advantages of Advertising a Brand through Outdoor Media!

Outdoor Advertising is one of the oldest means of promoting a brand or business. Any promotion campaign of a brand or business that is launched through an outdoor media such as billboards, hoardings, electronic kiosks, wall-wraps etc. comes under OOH advertising practice. Despite the fact that outdoor advertising is one of the conventional means of promotion, various OOH campaigns are continuously launched for numerous brands. This provides an insinuation that Outdoor Advertising practices are always in demand amongst brand owners.  In the following paragraphs, let us take a look at few reasons why outdoor media is the right choice for every brand owner.

A pervasive presence of your brand

An OOH media ensures that your brand has a pervasive presence. By placing an OOH Ad display at a particular site, one makes it easier for customers to easily locate or view it while driving or walking. The attractive features of an OOH Ad display hit maximum eyeballs of customers who cross the site where the ad is placed. It is therefore a plus factor for the brand owner to communicate his brand message more easily and effectively amongst target groups. All in all, a pervasive presence of a brand ensures maximum visibility of the brand message amongst customers which is a major asset for positioning the brand.

Clutter-free Communication

Another major advantage of launching a promotion campaign through OOH media is that it projects clutter-free communication about the brand on customers’ mind.  Anyone who comes across an OOH Ad display can easily read and understand the brand message. An easy understanding of the brand message means more chances of encouraging customers to buy or adopt that product. Many outdoor advertisers ensure that they provide only crisp and attractive communication of brands through any OOH media so that they can effortlessly inspire customers to buy or adopt their products.

Tuesday, 18 September 2012

Is Out Of Home Advertising really effective?

An out of home promotion activity of a brand or business is known as outdoor advertising or OOH Advertising. Despite the fact that outdoor advertising is a conventional means of advertising, many advertisers find it one of the most effective mediums of communication in today’s time.  There are many avenues of advertising through outdoor media. Airport Advertising, Mall Advertising, Metro Advertising, Billboard Advertising, Transit Advertising etc. are some of the forms of promoting brands or businesses through outdoor media. Outdoor Advertising is an advantageous means of promoting a brand, business or service. By implementing the right tactics of outdoor branding, one can benefit a lot from this medium of communication.  Following are a few advantages of OOH Advertising.

Easily attracts customers

An Outdoor Advertising display is one of the easiest means to attract customers. An OOH ad display is usually placed at the roadside, at the traffic point, highway, near flyover, shopping complexes, cinema halls etc. These venues are frequented by customers for personal or professional purposes. By placing the ad display at these venues, customers can easily access the brand message.

All-time availability of brand message

Besides its attractive features, an OOH Advertising display is advantageous for the very fact that it provides all-time availability of brand message among target groups. Those who viewed the brand message in the morning find the same ad display at the same spot. This provides an easy brand recall on their mind and makes them more curious to find out the detail of the brand. It has been surveyed on that Outdoor Advertising ad displays about sales or discounts are found very beneficial by customers who seldom watch television ads or listen to radio. Especially during festival season, OOH ads are genuinely relied on by customers. Some OOH ads provide direction to store rooms that help customers to a great deal.