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Showing posts with label Outdoor advertising India. Show all posts
Showing posts with label Outdoor advertising India. Show all posts

Monday 19 November 2012

A few considerations on Outdoor Advertising!



Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Thursday 13 September 2012

Outdoor Advertising in India - Always a popular domain!


It is not surprising to find that outdoor advertising in India is always a popular domain of product or business marketing. Innumerable numbers of brand and business owners are making the best use of the various tools of Outdoor Advertising.  An OOH media provides an omnipresent brand message to target customers which is why brand owners prefer to launch a promotion campaign through an effective medium of outdoor advertising such as a billboard advertising display or a kiosk ad display. An outdoor advertising display of a brand provides immediate impact on customers’ mind because of its eye catching look. Anything that is eye catching easily occupies audiences’ attention.

An outdoor advertising display provides an uncluttered and targeted message. Customers can easily figure out the message that the brand owner wants to convey them. Without any scope of confusion, it is easier for brand owners to win maximum favor from the audiences through an OOH Ad display. An OOH Ad display is also omnipresent which means customers can access the brand message anytime of the day. If they happen to miss the brand message last time, they can re-visit the same site or location and access the same brand message. There is no switch off time; the brand message is always visual through an outdoor advertising medium.

Advertisers these days are heavily relying on the various avenues of outdoor advertising such as airport ads, metro ads, mall ads, digital billboard ads etc. Metro ads are one of the fast growing avenues as a part of Advertising in Delhi. With numerous metro stations coming up in the city, metro advertising in Delhi is becoming a booming sector. With more metro stations yet to be launched, advertisers in Delhi can benefit a lot through this avenue of outdoor advertising. For those who haven’t tried out this avenue, this avenue will surely be an exciting one for them.