Showing posts with label Metro Advertising. Show all posts
Showing posts with label Metro Advertising. Show all posts

Thursday, 9 April 2015

What Makes DMRC the Best Platform for Brand Promotions?

DMRC Advertising enjoys a unique position among the promotional media in Delhi. So, what is about the metro medium which makes it a favorite of the brands in Delhi? Considering the dismal start which the medium saw when it was introduced, even its survival would have been considered as an achievement. Not only did DMRC survive as a promotional media, it is regularly mentioned among the top ways of advertising in Delhi.
Delhi Metro Advertising
Delhi Metro Advertising
Among the top reasons, for this noteworthy transformation, is the unparalleled reach and penetration of the medium. Meticulous planning by the DMRC (Delhi Metro Rail Corporation) has ensured that even the innermost pockets of Delhi and NCR are covered. Even as the organization has received worldwide acclaim, DMRC continues to map even more areas with newer metro stations and line extensions. The medium is in fact the best uncluttered media which can be used to reach practically any region in Delhi/NCR. Soon, the media houses and the brands began to realize the huge opportunities of localized advertising which DMRC could afford. Since then, DMRC Advertising has been the torchbearer of localized advertising in Delhi & NCR.

Another important point, which boasts the popularity of the platform, is that among all the forms of OOH, it is the medium where the displays have the opportunity of interacting with the audiences from the closest quarters. Additionally an average audience dwell time of 10-15 minutes provides ample opportunities for high impact branding.

DMRC Advertising combines the best of all the OOH media. It is the best way to tell your brand story in an uncluttered environment. Additionally, with its reach expanding in leaps and bounds, a world of good is being done to your brand’s area of exposure.  

Wednesday, 3 December 2014

OOH or Outdoor Advertising – An Overview

Advertising India

OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Airport Advertising

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.  

Monday, 11 November 2013

Competition Is The Problem, Advertising The Solution

You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. No matter how big a brand your company is, there are numerous companies providing the same products or services. It is important to constantly stay in the view of the audience. Thus, Advertising is not just a luxury but a necessity for any company wishing to reach and stay in the limelight of success.

In order to have a better comprehension, let us consider an example. Suppose your company launches a revolutionary product or service. However, due to lack of or poor Advertising, it does not reach the audience. Your competitor then learns about this launch and puts in a resembling product or service and follows it up with excellent advertising. As a result of this, your competitor will take away the benefits of your hard work. Now, once the necessity of Advertising has been established, the second step is to decide the most appropriate medium of Advertising for your brand. While deciding from the range of Advertising Mediums like Airport Advertising and Metro Advertising among OOH Advertising, and Online Advertising, the most important step is segmentation of the audience. Once this is done and you realize the segments that you have to target, the medium of Advertising can be chosen.

The last, and quite logically, the most important step is to associate with a reputed Advertising Agency. You will be happily surprised to see what experienced Advertising Agencies like TDI International India Limited can do to boost your business.

Tuesday, 2 July 2013

Essentials of an Effective Advertising Campaign.

Once marketer receives a commitment to buy from a prospect, his job is just half done!.
Now he has to put together a program that can generate results, and that is an important responsibility to embrace.
Business owners are unique individuals. They represent about 5% of the population, they have an idea, a vision and they put everything on the line in pursuit of that vision. If a marketer builds an excellent program that is aligned with what a business owner wants to accomplish, not only a marketer succeeds as a professional, but will also have a customer for life.

The Success mantras

An expert helps the business owners to speak the language of Advertising or they risk wasting their investment. Only, the correct message can give the expected ROI.

Value is simply “What is in it for the reader of the ad”, it is a call for action. A good value in campaign is the most effective means of causing a prospective customer to act”. For e.g 25% Free in the same price.

The higher the Impact, higher is the success of a promotional campaign.
Impact is the element of the promotional program that gets your message noticed. A reader spends an average of 2-3 seconds on every ad. In that time, marketer has to make sure that the message stands out the rest.

Where impact represents how a message affects a reader, circulation represents which audience the business is trying to target. For e.g whether it is geographic targeting or demographic targeting. It can also be based on the cycle of the product/service(slow cycle vs fast cycle)

Advertising is about making and breaking habits”. A consistent message allows a business to reach the target audience whenever need arises. In the world of advertising a consistent message unlocks the doors to response if that message has a good value, impact and the appropriate circulation

All these elements can be used, keeping in mind the ultimate goal(s) of the advertiser when designing the ad.

Saturday, 27 April 2013

Let your brand stroll out via outdoor advertising!

Outdoor advertising is one of the oldest means of brand promotion which still creates its impact to a wide range of target audience. Outdoor Advertising as a brand promotion tool requires a dedicated team of professionals who plan, execute and also do follow-ups of every single ad campaign. One striking benefit of outdoor advertising is that it provides a huge impact to audience about the brand with its vivacious graphical display and clutter-free content. Besides, outdoor ads also create an arresting appeal of freshness to onlookers and attract them to buy the product.
A plethora of tools, techniques and strategies are available for advertisers to deploy an advertising campaign. Few tools used in modern Outdoor Advertising include billboards, juke boxes, sky-flyers, screens, kiosks, digital signages, LCD, LED, plasma displays, projected images etc.  With a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote a brand in the market because outdoor ads provide the following advantages:
  1. Effective reach to the mass
  2. Budget-friendly
  3. Eye-catchy and attractive
  4. Repetitive nature
  5. Provide compelling viewership to audience group
Airport Ads- An outdoor advertising practice
Agree it or not, Airport Advertising is the most effective means to reach your target customer. People who are ‘on the go’ tend to spend a great deal of time at the airport and it is one reason why airport advertising is one of the most effective means. Other attractive features about airport advertising include high-tech, attention grabbing, high-glamour look etc.
Some more advantages of Airport Advertising:
    1. Airport ads are mostly fresh and original
    2. Airport ads provide a spick and span look
    3. Ads placed at airports are lucrative
    4. Airports provide large space
    5. Creates highest awareness to target audiences
    6. Airport ads provide brand positioning through repeated exposure
    7. Targets the niche market with a richer impact  
    8. Available round the clock, round the year
    9. Airport advertising campaigns suit all marketing budgets
    10. Airport ads are wise spends
Mall advertising and Metro Advertising are another two common types of outdoor advertising. Whether you want to promote your brand at the airport, shopping mall or metro station, it is beneficial for your brand to stroll out via an outdoor ad campaign to provide a richer impact to your intended target customers.