Showing posts with label Airport signage. Show all posts
Showing posts with label Airport signage. Show all posts

Saturday, 2 March 2013

Digital Outdoor Advertising Display - In Trend!

An Advertising display through OOH media which is also known as OOH Display is visible everywhere around any city in India. A billboard advertising display, airport advertising display, mall ad display, metro ad display etc. are categorized under outdoor advertising displays. A billboard advertising display is seen at the highway, at the traffic point, at a shopping mall or at any location where the OOH Display fits. Billboard advertising display is one of the conventional modes of brand promotion through OOH media. Ensured to provide a larger than life impact on customers’ mind a billboard advertising display is the most adopted means of outdoor advertising. An airport advertising display could also be a billboard ad. In fact, it can be summed up that billboard ads are anywhere or everywhere. 

Over the last few years, Outdoor Advertising displays have gone through a technological makeover. Today, most of the OOH displays are digitalized. Providing a richer impression about the brand on customers’ mind, a modern OOH display is a preferred choice of communication for various brand owners. Digital media has almost replaced conventional OOH tools especially in the metropolitan cities in India. Delhi is one of the hubs where digital outdoor advertising campaigns are much in trend. There are many key players in OOH domain among which TDI International India P Limited is also one. 

TDI is one of India’s leading Airport advertising and OOH media service providers. With its presence at the airports, luxury shopping malls, metros and various outdoor location all across the country, TDI provides all-encompassing promotion solutions through various outdoor means of advertising. Established in 1986, TDI is also India’s largest Airport advertising Media Operators. TDI stands apart from other OOH Advertising agencies in its innovative approach and techniques of promotion. Well equipped to provide a complete range of OOH media services that include planning, buying, execution, scientific monitoring etc. TDI is one such agency that provides ‘exclusive’ branding solutions for its various clients. 

Thursday, 24 January 2013

On the art of Outdoor Advertising!

Outdoor Advertising is one of the conventional means of promoting a brand, business or service among target groups. An outdoor advertising media provides a larger than life impact on target groups because of which it provides a good brand recall on customers’ mind. A particular company or agency that provides promotion solutions through OOH media is commonly known as an outdoor advertising company or outdoor advertising agency. Billboard outdoor advertising, innovative media outdoor advertising, Airport advertising, Mall advertising, Metro Advertising etc. are some forms of brand promotion through OOH media.

An Outdoor Advertising company or outdoor advertising agency plays an important role while providing branding solution for a brand owner. It is the very agency that comes up with brilliant ideas of positioning the brand among target groups. The same agency also works on the different tactics of successfully positioning the brand in the market. Most of the outdoor advertising displays present a brilliant brand message couple by an attractive eye-catching graphic. Also because of it’s larger than life impact, an outdoor advertising display forms a positive impression on customers’ mind about the product. 

Many brand owners have opted for billboard outdoor Advertising and innovative media outdoor advertising. An OOH ad display can easily influence the buying behavior of maximum number of customers. It is for this very reason that maximum numbers of brand owners these days prefer an OOH campaign of their products. Besides, an outdoor advertising campaign is also a cost effective means of promotion. Brand owners can decide their own budget and launch the campaign through an outdoor medium that best suits the objective of the campaign and also the budget. An outdoor advertising campaign consistently provides the brand message among audiences. This way, it is possible for every brand owner to provide high brand recall value on customers’ mind through an OOH ad display.