Why do the Brands Prefer TDI for Airport Advertising in India?

The Indian Airport Advertising scenario is now full with numerous Airport Advertising Agencies claiming to provide the best services. In spite of this competition, a name, which has always stood out as a favorite of all brands advertising at the airports, has been TDI International India (P) Limited. Let us look at some of the reasons why TDI has stood tall for all these years of Airport Advertising India.

Unbeatable Experience

With 28 years of experience in executing high impact Airport Advertising Campaigns, TDI’s knowledge and expertise in the field is unbeatable. This experience allows the brands with the luxury of placing trust and confidence on the premier agency to execute campaigns in a prompt and professional manner.

Chandigarh Airport Advertising

Strategically Selected Airports

The 9 airports where TDI has exclusive advertising rights, viz. Chennai, Kolkata, Ahmedabad, Pune, Cochin, Goa, Calicut, Trivandrum, and Tirupati are strategically selected and cover all regions of India. With its DMRC advertising wing mapping Delhi and NCR, the airports of Ahmedabad, Goa and Pune conveniently cover the western regions, Kolkata introduces your brand to the audiences flying into the eastern and northeastern regions and Chennai, Cochin, Calicut, Trivandrum and Tirupati comprehensively map the south.

Strong Network

A strong pan India network has been something which TDI has always focused on. This network allows the Airport Advertising Agency to smoothly execute and maintain multiple campaigns at the same time throughout India.

Excellent Problem Solving 

TDI is very well-known in Airport Advertising India for its ability to provide practical and fast solutions to problems which may arise in the planning, ideation or installation processes of the campaign. The brands rest assured as they have seen from experience that TDI will effectively remove any stymie which comes in the way.

The above are some of the top reasons for TDI to stand out in the field of Airport Advertising India. TDI has been a leader in the field since the time it introduced Airport Advertising in India in 1987.    

Why Advertise at the Kolkata Airport?

The Kolkata airport has been one of the most in-demand sites for Airport Advertising in India. A prominent gateway, to the eastern and northeastern parts of India since the British period, Kolkata is a major entry point. Kolkata Airport Advertising is thus one of those rare platforms which provide unprecedented visibility to your brand. Some of the most important reasons, which make Kolkata Airport a vital inclusion in your branding execution, have been discussed here.

Kolkata Airport Advertising

Kolkata airport is one of the largest airports in India with the fifth highest traffic of 10.7 million air travelers and a growth rate of 5%. With such a large base of audience, Kolkata airport offers an excellent scope of high visibility for the brands. Direct connections, to both international and domestic locations, result in the opportunity of using the airport for targeting both international and domestic audiences.

The clutter-free and world class standards, maintained at the Kolkata airport, provides a relaxed environment where the audiences are best placed to receive the brand messages. Even the expansion works that are progressing with full speed have been done so with care to keep the clutter-free nature of the airport intact.

Airport Advertising at the Kolkata airport is managed by TDI International India (P) Limited, the most experienced Airport Advertising Agency in India. Its rich experience in the field allows for hassle-free campaigns executed for your brand. Campaigns, customized for your branding requirements and fast executions, are trademarks of TDI’s legacy in Airport Advertising India.

AAI’s active participation, in keeping the Kolkata airport a top transit station in India, has also helped the Advertising Agency to offer world class branding solutions.

Kolkata Airport Sets to Expand Providing Increased Branding Sites

Airport Advertising, at Netaji Subhash Chandra Bose International Airport or Kolkata Airport, is set to have increased number of sites. The airport, which is already a favorite location for many brands, is undergoing expansion works in order to manage the increase of traffic. This is good news for the brands advertising at the airport as it means higher visibility and more strategic spaces.

Kolkata Airport Advertising

TDI International India (P) Limited, the media house with exclusive advertising rights at the airport, has already started preparing for more sites for its clients. The airport already has a phenomenal annual traffic of 10.7 million air travelers, growing at a rate of 5%. The airport is the gateway to the eastern region in India and thus of prime importance to all branding campaigns targeting the eastern regions. The huge audience levels and exposure to the target groups of the entire eastern and northeastern regions of India are some of the topmost strengths of Kolkata Airport Advertising. The management at TDI speaks highly of the fast speed at which the expansion works are going ahead at the airport. The designing has also taken into consideration the expansion in such a way that the uncluttered nature is maintained.

The increase in the number of sites is set to help meet the high demand of sites at the Kolkata Airport. A higher number of sites will help more brands reach their target audiences. TDI is also expecting that provisions for digitization of Airport Advertising are also made with the expansion works.

TDI International joins hands with Alibaba.com to become its 1st Channel Partner in India

TDI International India (P) Limited, one of the most experienced and well known advertising agencies in India, and Alibaba.com, the leading platform for global wholesale trade under Alibaba Group (NYSE:BABA), today announced the parties’ collaboration. TDI has been selected as Alibaba.com’s first official Channel Partner in India. This partnership will allow TDI’s mobile and internet vertical, MAD (Mobile & Internet Advertising Division), to sell Alibaba.com’s Gold Membership packages to the small-and-medium sized businesses in India.

Bhushan Patil, Channel Director, Alibaba.com in India said, “We are pleased to select TDI International India (P) Limited, to be our channel partner for India. TDI’s mobile and internet advertising vertical’s technical expertise, along with the presence across the country will help Alibaba.com reach to more small businesses across India.” Mr. Sudheesh Nair, Channel leader from India for Alibaba.com, also echoed the views and welcomed TDI to Alibaba.com’s partner family.

TDIIndia Partnership with Alibaba

Management at TDI are also excited about the prospect which the tie-up has brought in. The advertising agency is well known across the length and breadth of India. Apart from the 9 airports and 73 Delhi Metro Stations where it has exclusive rights, TDI’s Media Services is known for its ability to put brand displays on Outdoor sites across the country. The agency is highly experienced with the country’s SME sector through its mobile and internet division also and has many patrons from the sector.

Hiyav Bajaj, M.D. of TDI said, “We have been the leader of Outdoor Advertising in India since 1986 and the tie-up with Alibaba.com is a natural progress in the digital field. We believe that this partnership has got a potential of changing the SME scenario in a big way and contribute to the ”Make in India” vision of the current government.”

Bajaj added, “The partnership brings in an unparalleled opportunity for the Indian SMEs to export their products to buyers across the world and thereby contribute to the “Make in India” program initiated by Mr. Narendra Modi, the honorable Prime Minister of India. The Indian SMEs can hereby conveniently enroll themselves as Gold Members of Alibaba.com and find buyers from across the world. Through Alibaba.com, one of the biggest e-commerce platforms for buyers and sellers around the word, the Indian SMEs will immensely benefit from the arrangement. We have a strong pan-Indian Team which is being trained up for this partnership.”

Sanjay Sharma, Global Head of TDI says, “We have a great vision for this partnership and we will be covering the entire Indian geography with skilled feet on street, selling Alibaba.com’s Gold Supplier packages.  Over 4.46 million Indian SMEs leverage Alibaba.com platform for cross border trade opportunities. For Indian suppliers, Alibaba.com Gold Membership offers many features to showcase them to buyers across the world. Features like displaying multiple products,  company profile & exploring thousands of buying opportunities on Alibaba.com can help improve trade for Indian SMEs. With Alibaba.com and Tdi India, the value of platform can be taken to more small and medium enterprises and across India.”

Why Advertise at the Cochin Airport?

Cochin is situated in the South West state of Kerala in India. It is one of the most important places in the south and is the business capital of Kerala. Cochin Airport Advertising brings high visibility to your brand at one of the most crucial hubs of business activity in the southern parts of India. Let us look at some of the benefits which will arise out of placing your brand at the indoor and outdoor sites in Cochin Airport.

High Traffic Rate

Cochin Airport is the 6^th largest airport in India and the largest airport in Kerala. It has an annual traffic of 6.2 million travelers which is growing at a rate of 17%. Advertising at Cochin Airport places your brand before an affluent audience which numbers in millions. It is also one of the largest handlers of chartered flights in India. When you can command visibility before 6.2 million annual travelers belonging to SEC A and SEC A+ section of society, it becomes an automatic selection for your marketing campaigns.

Cochin Airport Advertising

Both Domestic & International Audiences

Both the domestic and international terminals of Cochin airport keep pretty busy throughout the year. When it’s not those traveling for business, there are the tourists. A survey, conducted for Outlook Traveled magazine by Nielson Company, ranked Cochin as the 6^th best tourist destination in India. The airport is also well connected to all Gulf, Europe, Middle East, and Far East areas as well as all major Indian cities.

The above are some of the major reasons why the giants of Textiles, Banking/Finance, Tourism, Jewellery, Media etc., advertise regularly at Cochin. Some of the well known names which TDI (the media owner at Chennai airport), states as patrons are Muthoot, Manappuram, South Indian Bank, Malayala Manorama, Joyalukkas, Josco, Kalyan, Skyline, and many more. The Airport Advertising Agency, with rights at the Cochin airport, has now made the online selection of sites at the Cochin Airport possible. This is set to further increase the popularity of the airport among the brands.