Advertising through outdoor media such as
billboards, electronic kiosks, wall posters, transit vehicles etc. are widely
adopted by brand owners and advertisers to promote their brands or businesses. Outdoor Advertising is one of the
conventional means of brand promotion. With a rich technological induction, outdoor
advertising in India has gone through a complete makeover. The growing avenues
of OOH domain such as airport
advertising, mall advertising, metro advertising etc. have further enhanced the
importance of outdoor media among brand owners. Maximum numbers of brand owners
launch their promotion campaigns through OOH media.
One reason why brand owners adopt OOH Advertising media is the rich brand
impression provided to customers through an outdoor ad display. It is much
easier for advertisers to attract customers’ attention through OOH media as
compared to other advertising means. An
OOH ad display presents a larger than life look about the brand on customers’
mind which easily allures their attention. While driving from office to home or
vice versa, while visiting a shopping mall, while waiting to board a flight,
while traveling by metro – OOH ads surround customers everywhere. It is also
for this reason that outdoor
advertising provides rich impact among customers besides providing good
brand recall.
For contemporary advertisers, outdoor media is an efficient
channel to effectively present the brand message among masses or target groups.
Enhanced by rich technological features, modern OOH tools provide hassle-free
promotion solutions for brand owners. Unlike traditional practice of Outdoor Advertising, modern OOH
tools provide flexible options to advertisers. For example, one can make any
change with the ad content or design by sitting at the office. This digitally
enhanced facility is one striking advantage of modern outdoor Advertising tools as compared to
traditional media. With more brands going to be further launched in the market,
the significance of OOH media is also expected to increase.
