Showing posts with label Advertising Company. Show all posts
Showing posts with label Advertising Company. Show all posts

Tuesday, 2 July 2013

Essentials of an Effective Advertising Campaign.

Once marketer receives a commitment to buy from a prospect, his job is just half done!.
Now he has to put together a program that can generate results, and that is an important responsibility to embrace.
Business owners are unique individuals. They represent about 5% of the population, they have an idea, a vision and they put everything on the line in pursuit of that vision. If a marketer builds an excellent program that is aligned with what a business owner wants to accomplish, not only a marketer succeeds as a professional, but will also have a customer for life.

The Success mantras

An expert helps the business owners to speak the language of Advertising or they risk wasting their investment. Only, the correct message can give the expected ROI.

Value is simply “What is in it for the reader of the ad”, it is a call for action. A good value in campaign is the most effective means of causing a prospective customer to act”. For e.g 25% Free in the same price.

The higher the Impact, higher is the success of a promotional campaign.
Impact is the element of the promotional program that gets your message noticed. A reader spends an average of 2-3 seconds on every ad. In that time, marketer has to make sure that the message stands out the rest.

Where impact represents how a message affects a reader, circulation represents which audience the business is trying to target. For e.g whether it is geographic targeting or demographic targeting. It can also be based on the cycle of the product/service(slow cycle vs fast cycle)

Advertising is about making and breaking habits”. A consistent message allows a business to reach the target audience whenever need arises. In the world of advertising a consistent message unlocks the doors to response if that message has a good value, impact and the appropriate circulation

All these elements can be used, keeping in mind the ultimate goal(s) of the advertiser when designing the ad.

Friday, 7 December 2012

Mr. Hiyav Bajaj, Director - TDI International India P Limited.

Mr Hiyav Bajaj
Mr. Hiyav Bajaj, Director - TDI International India P Limited

Masters in Accounting, Finance and Management from Bradford University, Mr. Hiyav is a leader with a positive attitude and a "justice for all" approach, he knows how to get the best out of the human resources at his disposal and his never-ending thirst for knowledge and a focused quest for learning & Implementing the latest management techniques, makes him unique among the members of the corporate family. 

Mr. Hiyav is an entrepreneur with a 10+ year track record of providing leadership and advise on various aspects of Strategic Leadership, Business Development & Sales Leadership, Financial Leadership, Leadership on Management process improvement, New business Start-up, Branding and Image building.