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Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Wednesday, 30 April 2014

Your Brand Is What the Audiences See It to Be.


One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets. This is in contrast to the earlier times when the traditional role of Advertisements was to inform and attract for the on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the only orders of the day. Though such taglines are still visible today, they do justice to only one scope of the promotional mediums. Advertisements, nowadays, strive to achieve much more than that. It is no longer just about clearing the racks for the day, but about building faithful consumer bases so that a sustainable model of business can be implemented.

Almost everything, of what the audiences perceive about a brand, is what the brand’s Advertisement has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not just Advertisement stands, but the glass through which the audiences see your brand. The moment any brand’s name is uttered before us, the first images that come to our minds are the ones propagated by the Ads, closely followed by its products or services. Thus, it is no wonder that huge amounts are allocated to Advertising budgets.

Due to the creativity and innovation of the Advertising Agencies, it is no longer just the Ad copies themselves that create impressions for the brands. It is also the ways in which they are presented that makes a big impact. What had started as fliers is now a full-fledged PR management tool.