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Friday, 13 March 2015

Airport Advertising – A Premium Medium for Affluent Target Groups.



If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. It is in this context, where branding becomes an additional requirement, that the airports boast of the most feasible environments for achieving such aims.

Airport Advertising
Airport Advertising by Tdi India


A branding event requires extended duration of interaction with the audiences. It cannot utilize a common “impress and persuade” attitude like any other Advertising Campaign. The airports, with their comfortable environment and the best transit station facilities, are platforms where this interaction can take place with convenience. This means that the high dwell time is not only encouraging from the point of view of time duration, but the audiences, in an airport, are also in a calm and comfortable frame of mind. Among all OOH formats, Airport Advertising Displays have the maximum time to impress. For example, Airport Advertising in India provides your brand with an audience dwell time of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility before an audience can do.


Air travel is also one of the most natural (and hence reliable) ways of separating the premium audience. Though, the entrance of low cost airlines have also included the upper middle class in the parameter of air travel, most of the regular air travelers still hold prominent positions in organizations and society. If your brand demands an elite audience, you do not need to look any farther than Airport Advertising. 

1 comment:

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