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Wednesday, 25 February 2015

Using Suspense in OOH Campaigns.



OOH Advertising or Outdoor Advertising ad copies have traditionally been brief and very straightforward. An outdoor audience has always been considered an audience on the go and messages aimed at them often require brevity and simplicity. However, in recent times, indirect messages have also been brilliantly used to get the message across. An OOH creative, with an indirect message, always commands more time of engagement from the audiences.

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The suspense, which is inherent in such Outdoor Campaigns, is created by delaying the punch line if a Digitized OOH Hoarding is available. In cases where digital technology is not available, the suspense can be created with riddled ad copies and graphics. And herein, lies the catch. One of the reasons, why indirect ad copies are not seen more regularly, is that such campaigns are not easy to pull off. If the indirectness becomes too confusing, you may end up with an ad which is not understood and hence ignored. There’s even a worse scenario where it is misunderstood and creates some kind of controversy. Hiring an experienced Outdoor Advertising Agency for running such campaigns is a smart move as they are best resourced to accurately predict the reaction of the audiences to the planned campaign.

Digitized OOH Hoardings offer an unlimited canvas to conceptualize and an easier method of execution. However, the traditional hoardings too can be utilized to create equally intriguing results. In most countries of world, where digitization of OOH has happened long back, the media has shed its straightforward cloak and it experiments with complicated plots and ideas. Countries like India are at the brink of such digitization and OOH India is expecting this transformation to happen as early as possible.

1 comment:

  1. Thanks for useful information about advertising industry. I love the way you write these blog.
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