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Wednesday 10 December 2014

OOH – The Grandest Portal for Advertising


outdoor advertising in india
OOH (Out-of-Home) or Outdoor Advertising is one of the most popular mediums of branding in modern times. However, the medium, in itself, is one of the oldest in the advertising world. Charting a successful run which started before Christ, OOH has been at the top of popularity among brands throughout time. Be it during the earlier times, when there were only limited opportunities of OOH Displays, or the present times when uncluttered sites of high impact viewership is more commonly present, OOH has always been the grandest portal for advertising.

outdoor advertising agency in delhiSome of the most important reasons for OOH’s rule include strong carry-over effects, ability to reach audiences at their hubs, high brand retention, and lower costs. Though OOH mediums like Airport Advertising do fall under the higher end media, every benefit of OOH also increases, which accounts for their popularity. Among all the available branding media, OOH is the only one which has always been at the height of demands. It has not only adjusted to all the changes which were required by the industry, but also continued providing the best Branding solutions to brands from various industry sectors. Developed outdoors, roads, transit systems and transit stations have provided major boosts to OOH Advertising, arming it with even more firepower.

outdoor advertising in indiaOutdoor Advertising Displays are popular among people of all areas and regions. An OOH canvas has the power to attract people across the globe and across all timelines. An OOH Hoarding sits, at the highest vantage point of the surroundings, from where your brand can impress its target audiences.    

Wednesday 3 December 2014

OOH or Outdoor Advertising – An Overview




Advertising India


OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Airport Advertising

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.  

Wednesday 26 November 2014

Advertise before the ISL Football Fans at the Airports in India.



Airport Advertising in India has been receiving a unique crowd during the ongoing ISL (Indian Super League) football tournament. The airports at the venues for the matches are seeing a rise in the supporters of the teams playing there. Brands with presence at these airports are enjoying visibility before additional audiences, thanks to the largest football presentation of India.

Airport Advertising, Airport Advertising in India, Airport Advertising Agency in Delhi, Airport Advertising Agency in India
Airport Advertising Agency in India

Airports of cities like Chennai, Kolkata, Kochi, Pune and Goa have become the gateways for the venue of the popular football event. The ISL, which finally began its first tournament this year after many stymies, has gained much popularity to the delight of football fans. The love for football was always perceived to be limited to a few parts in India like West Bengal, Goa and the Northeast. The ISL shattered this misconception as fans from all parts of the country are turning up at the venues. Airport Advertising at the above places, now have large mobs of bustling fans storming the airports to cheer for their favorite team. It seems the recent development and expansion works at the airports could not have come at a better time. The larger and more developed terminals are easily holding the sudden increase in traffic, keeping the uncluttered environment intact.

Promoting your brand before football fans, who are full of enthusiasm, is always a good idea. An audience filled enthusiasm is a good receptor of brand messages. The humor, impact, and other emotions targeted by the Ad are automatically magnified in such cases. Contact the Airport Advertising Agency with rights at the airports of these venues to share the joy of ISL Football Tournament.   

Friday 14 November 2014

Going for OOH India is Going for the Highest Visibility.




Outdoor Advertising

If you are thinking maximum visibility for your brand at the lowest costs, you are thinking OOH India. Covering every nook, corner, open space, and transit station in India, OOH or Outdoor Advertising has played a key role in building brand impressions among the audiences in India. The hoardings, banners, etc. inside and outside the transit stations, malls, markets, roadsides and any place which is Out-of-Home, have ensured that maximum spaces can be made available for your brand.

This high visibility creates immense brand recall rate which increases your Returns on Investment (RoI). The key point for success in OOH is a strong network of professionals who can implement the campaigns within the decided time frames and follow them up with efficient maintenance programs. All the leading OOH Agencies in India are principally strong in the area of their media network. Developing such a network is never a stroll in the park but takes years of experience in the industry. If the terrain is as complicated as OOH in India, add a few more years before complete control can be obtained. It is only experienced Outdoor Advertisers, like TDI, which can provide any of your desired locations in a hassle-free manner.

Outdoor Advertising
An OOH Advertising Campaign, held according to the best practices of the industry, brings the brand into the scope of high visibility and brand recall rate. Both of these factors are absolutely essential for ensuring a good rate of growth at times of stiff competition in all major industries.       

Tuesday 28 October 2014

Foggy Winters in India Set to be illuminated by Outdoor Advertising.



One of the roles Outdoor Advertising plays is adding to the beauty and decor of the environment. The Frontlits, Backlits, and various other Outdoor Advertising Displays add an aura to the place they stand in. The winters, with their mist and fog, are the best times of the year to experience the charm which even the plainest of Outdoor Hoardings can spell.

As India steps into the beginning days of winter, Outdoor Advertising Agencies in India are gearing up with campaigns which can best make use of the misty appeal of the time. As the light of the displays play with the darkness of the night, the impact of the displays increase manifold. Some of the most intriguing photographs of advertising installations have been taken on the winter-nights in India. 
http://www.tdiindia.com/mediaservices.htm

 An example of such an impactful display is the above installation which TDI had put in for Apollo tyres. It would be a wonderful idea for the brands to take advantage of the winters and increase the impact and charm of their ad displays. The ability of a display to attract audiences is at an all time high during the foggy nights. There is no way that a passing commuter can miss such an orgy of light and colors amidst the surrounding darkness.

They are such USPs, of Outdoor Advertising in India, which result in the undiluted patronage from the top brands. We are anticipating for more such displays this winter when the outdoor environment in India comes alive in the darkness of the night.