Wednesday, 22 May 2013

Outdoor Promotion - A Rampant Practice among Modern Advertisers!

Ever wondered why outdoor advertising is in much demand these days? The various avenues of outdoor advertising such as Airport Advertising, mall advertising, metro advertising and billboard advertising have become quite popular. Most of the brands and business owners adopt at least one of the forms of outdoor advertising to promote or position their brands in the market. With a major leap observed in OOH Advertising domain over the last few years, new brand and business owners are also keen to try out the various modes of advertising through OOH media.

The digitization of OOH Advertising tools, the launch of brand new technologically enriched mediums and the expansion of various OOH avenues have collectively encouraged more brand and business owners to implement their promotion campaigns through OOH media. Mall advertising and Airport Advertising practices are growing at a fast pace. Frequented by lakhs of affluent customers on a daily basis, shopping malls and airport areas are two such places where one can effectively communicate the brand message to potential target customers.

Most of the Indian cities are also populated by various forms of outdoor advertising. From billboard ads to kiosk ads and hoardings, even the small towns across the country are populated by various OOH ad displays. Communicating to a larger audience has indeed become easier with modern OOH Advertising tools.

In metro politan cities, the scenario of Outdoor Advertising is a little different. Posh brands usually prefer to create their presence in the major Indian cities. Real estate companies, health companies, banks and travel companies in the big cities are also highly relying on the various means of outdoor advertising. The reason is pretty obvious. 

People in the metropolis have more spending capacity than those at the towns or villages. Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad etc. are fast growing markets where outdoor advertisers make their presence felt through innovative OOH campaigns.

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