Monday, 20 May 2013

How outdoor medium is the best medium for brand building?

Outdoor Advertising industry is accelerating further with assured growth in its multi-avenues. Airport Advertising, mall advertising, metro advertising- all these are growing avenues of OOH Advertising. In today’s blog, let us figure out some points why OOH Advertising industry is the best medium for brand building.

It has been researched that outdoor advertising media is the best mode for brand building. More and more brands are emerging in the market for which outdoor media is a proven mode to launch promotion campaigns. Outdoor Advertising media provides consistent brand reinforcement and sustained awareness. Hence, more and more brand owners prefer this advertising channel to reach out to target customers.
Any outdoor ad display is easily accessible by target customers. The 24/7 availability of OOH ads ensure that the brand message is not missed out by customers. Building a brand image through outdoor media is just a display away. However, outdoor advertisers should ensure that they are launching the promotion campaign with an affluent creative input and through an interactive outdoor media that best suits the brand image. Brand advertising is meant to catch hold of customers’ attention and deliver the brand message, not to shoo them away with an ordinary message about the brand. Hence, advertisers should devise, develop and deploy various techniques and tactics of promotion to create interest on customers mind.

Thanks to the various technologically advanced tools of Outdoor Advertising. Various innovative tools like LED/ LCD and neon panels have made the outdoor platform more interesting as well as interactive. Remotely manipulative and digitalized, these new tools have created an upsurge in brand promotion practices like never before. With unique innovative option for immediate recall, most of the outdoor campaigns provide positive response from customer groups. More visibility, more accessibility, more interactivity – these are some features that explain the updated features of modern outdoor advertising practices.

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