Friday, 3 May 2013

A Look at the Growing Avenues of OOH Advertising.

Advertising in India as a full-fledged sector has been continually growing.  Outdoor promotion domain as a part of advertising industry is also growing day by day. In the last few years, various avenues of OOH Advertising have also been introduced that have benefited many brand and business owners. This blog provides a brief insight about advertising in India through outdoor media. Keep reading.

By Outdoor Advertising, we have a vivid idea about billboard ad displays, hoardings, posters or wall paintings, kiosk displays etc. An outdoor advertising company provides all the necessary input to launch an OOH Advertising campaign. From conceptualization of brand message to the final launch of the advertising campaign, an Outdoor Advertising company takes the sole responsibility. Media research is another major task handled by an outdoor advertising company. Media research is an important criterion for every outdoor advertising campaign to be launched. The medium of advertising and its attractiveness decide how much impact the campaign provides among target customers.

Airport Advertising is one of the fast growing avenues of outdoor industry. Airport advertising practices are increasing day by day across the country. Airport Advertising provides uncluttered brand message to target customers which is one of the reasons why many brand and business owners try to launch many promotion campaigns via airport media. Airport Advertising also targets customers who have easy spending capacity for any brand. It is also for this very reason that big MNCs spend on airport advertising to promote their products or services among target groups.

Mall Advertising is another popular avenue of promoting brands or businesses through outdoor media. Mall Advertising is considered an effective avenue of outdoor industry. A mall ad display easily attracts the passing attention of visitors in a particular shopping mall. Most of the malls advertising campaigns are launched through rich media. Thus mall ads provide a rich impression about the advertised brand or service on customers’ mind. The mushrooming number of brands in the market and the changing lifestyle of modern customers are two factors that support the growth of mall advertising in various Indian cities or towns.

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