Monday, 25 February 2013

Does an OOH Ad create a vibrant impression about the brand?

Brand owners increasingly implement their promotion campaigns through various outdoor advertising avenues. Mall Advertising, Airport Advertising, and Metro Advertising – all these avenues of OOH Advertising are becoming more and more popular amongst the brand owners. Why outdoor advertising has gained so much popularity? Why brand owners are making huge investment in various OOH Ad campaigns? These are few questions worth a discussion.

The impact created by a television ad is different from the impact created by a print ad. Television media is advantageous over other advertising mediums because of its audio-visual effect. Likewise, Outdoor Advertising also provides a different impact on target groups. The brand is presented to customers not only through a larger than life appeal but also with a unique appeal as something exclusive. Any OOH Ad display is therefore attractive and easily hits customers’ eyeballs.

The final brand message through an OOH media is also presented to customers in a colourful manner. This creates a vibrant impression about the brand on onlookers’ mind.  Customers who come across the brand ad take home a vibrant image about the advertised brand. It is also this very nature of outdoor advertising media that has made it a favorite advertising channel for maximum number of brand owners.

An OOH Ad display can also be accessed anytime without any time delay. The brand message is readily available for customers for days, weeks and even for months. Customers are often compelled to go through the ad display and find out the related deals about the advertised brand. If interested, they may visit the nearest store and purchase it, if not interested or found irrelevant to their choice or want, they may share the news with their friends and relatives. In both cases, the brand message is not missed by customers. This compelling feature of an OOH Ad display is also one reason why OOH Advertising is accredited as an effective means of brand promotion.

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