""

Wednesday, 12 December 2012

Advancement of Mall Advertising Practices in India.

During the recent years, an upsurge has been observed in the entire OOH domain. More brand owners are launching their promotion campaigns through mall media. The practice of mall advertising in India as one of the outdoor avenues is expected to grow further. In today’s blog, let us take a look at some reasons why there is an upsurge of advertising in Malls in most of the Indian states. 

Growing market

The brand market keeps growing. More brands have been launched and more are yet to be launched in the market. The fantastic growth in the brand market has provided outdoor advertisers richer opportunities to advertise their brands through multiple avenues of Outdoor Advertising amongst which mall media is one. A shopping mall is the place where customers often visit to shop, dine, watch movies or simply to hang out with friends or families. If an Outdoor Advertising agency runs a promotion campaign of its client’s product in the shopping mall, it becomes easier to grasp the passing attention of those potential customers who visit the mall for the above mentioned purposes. 

Affluent customers

Those who visit a shopping mall are people who can easily spend for any brand. Targeting the attention of these affluent customers, a mall ad display provides a striking impression about the brand most often encouraging them to buy or adopt that product. It is obvious that if the brand message sounds quite alluring, customers do not bother how much they should spend for the brand. This readiness to spend is perhaps one of the main reasons that encourage outdoor advertisers to launch more campaigns at the shopping malls.
Mall Advertising in India as a fast growing avenue of outdoor mode of Brand Promotion is going to become more popular amongst the brand owners as one of the in-demand means of brand promotion. If you are a brand owner who hasn’t yet launched a promotion campaign through mall media, you can consult one such advertising agency that has in-depth expertise and experience in mall advertising.

1 comment:

  1. Grow your advertisement business in PUNE by listing it at MyHoardings
    OUTDOOR ADVERTISING COMPANY IN PUNE

    ReplyDelete

Thank you for sharing your opinion.