Thursday, 29 November 2012

How Outdoor Advertising practices are gaining quick popularity?

It has been well noted that various outdoor advertising practices are gaining quick popularity amongst the brand owners and advertisers. Providing a strong impact amongst customers in a cost-effective manner, an OOH Advertising display is undeniably one of the most effective means of positioning a brand or business. Today’s blog focuses on how Outdoor Advertising practices in India have become one of the popular means of promoting a brand, service or business. 

Indians lead a very colorful lifestyle. Come festive season, they would spend quality time with near and dear ones either shopping or hanging out. Shopping is indeed a major part and parcel of celebrating any festival in India. An OOH Advertising media ensures that the brand message reaches out to those customers who are ready to spend for the advertised brand provided it reflects a rich impact on customers’ mind.  It is therefore worth mentioning that in order to allure customers’ attention; the brand owner has to present the brand message in an interesting manner through an interactive media. 

One of the effective channels of launching an OOH campaign of a brand is through billboard media. Billboard Advertising has recently become popular amongst the brand owners to launch their promotion campaigns. The cost effectiveness of launching a promotion campaign through billboard advertising media is one of the main reasons for its recent success. A billboard ad display provides 24 hours exposure of the brand message amongst target groups which is yet another major asset of advertising through this OOH media. Also an affordable means of Outdoor Advertising, billboard ads grab the passing attention of customers like no other form of OOH Advertising. Despite the fact that it is a cost-effective means of advertising, billboard ads generate strong brand awareness and recall amongst the target groups. All in all the colorful, creative and eye-catching ad displays of brands through billboard media provide a rich impact about the brand on customers’ mind. 

1 comment:

  1. Thanks for the wonderful and informative post. Love to read more from you.
    Ad Agency in Indore


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