Thursday, 24 March 2016

The Benefits of being an Alibaba Gold Supplier India

Alibaba is an e-commerce giant held with high regard on a worldwide basis. Recently, Alibaba has started operations in India, in partnership with TDI International India (P) Limited, a leading Outdoor and Online Advertising Agency in India. Alibaba is presently engaged with selling Gold Supplier Memberships to Indian SME Suppliers through TDI. Let us see some of the benefits of becoming a Gold Supplier Member with Alibaba and thereby availing Alibaba Advertising India.

Effective Business Tools

A Gold Supplier Membership powers your business with effective business tools like sub-accounts for distribution of control among the relevant executives. There is also an option to chat in real time with the buyers. This feature can be used to solve queries and instantly turn potential into customers. As a Gold Supplier, you also have access to thousands of buyers registered with Alibaba.

Maximum Company Exposure

A relevant search by the buyers for the products and services provided by the Gold Supplier Members will result in a display where the members are listed at a priority basis. Thus, an Alibaba Gold Supplier always enjoys high visibility. There are also tradeshows where the Gold Supplier will be listed. Furthermore, there are product showcases and real-time performance which provide a top platform to increase in your returns on investment.

Exclusive Access to Buyers & Gain Their Trust Faster

An important step in the process of becoming a Gold Supplier Member is a third party verification and authentication. Buyers tend to be more confident in dealing with Gold Supplier Members who have an authentic tag.

Dedicated Customer Care

Client servicing is a free service for Gold Supplier Members. Make use of expert support and real-time reports.

You can now avail the above benefits by becoming an Alibaba Gold Supplier India and put your brand on the fast track of growth on the largest platform where buyers and sellers meet.

Wednesday, 16 March 2016

Factors Set to Affect Outdoor Advertising in India in the Financial Year 2016-17

As the financial year for 2015-16 draws to an end, let us analyze the Outdoor Advertising trends which are most likely to be carried forward to the next term and the factors which will affect the media the highest. One of the disappointments of the present year 2015-16 was that good starts in brand spending could not be sustained at the expected levels. This write-up analyses the primary factors affecting Outdoor Advertising in India, with an aim of planning for high performance of the media in 2016-17.

Another attribute of OOH India is that without corresponding growth in the other sectors, the brands will be reluctant to spend on advertising. In this regard, “Make in India” seems promising and the Outdoor Advertising in India is ready to bask in its success.

OOH India is also looking at partnerships and expansions in order to boost advertising growth. Thus, Outdoor Media Services in India is looking at expansions through agencies and new acquisitions which would aid the maximization of profits in spite of low margins.

Media in large formats is expected to continue to stay in focus as the brands are likely to continue aiming for high impact to tackle competition. An increase in service tax won’t be helping the profit margins. Hence the Outdoor Media Service Agencies in India will seek an increase in sales. Thus, focus on large media formats and an increase in sales will be the key areas of influence in the financial year 2016-17.

Wednesday, 3 February 2016

Why is Branding at Airports the King of Advertising India?

Airport Advertising in India is one of the most popular platforms for promotional activities. Airport Advertising is a popular way by which brands can filter the high-end consumers from the other income groups. Airports are transit stations where the brands can create the maximum impact on the consumer’s mind. Airport Advertising can be carried out in various sites like glow sign boards, conveyer belts, airport trolleys and hoardings located at prime locations inside the terminals. Airports have a time consuming procedure for security checks as the passengers enter to ticketing, proceed through check-in and wait at the boarding gate areas. Upon landing, baggage claiming and ground transportation provide additional exposure of advertising scopes. This dwell time allows the air travelers to look around the airport area. Brands utilize this time span to deliver their promotional messages which the air travelers can perceive through every step of their journey. 

Most brands spend a considerable amount in advertising and keep Airport Advertising as one of the prominent agendas of their marketing strategies. Airport Advertising in India started way back in the 1980s and is still considered one of the most profitable forms of advertising with promising returns. Airport Advertising requires survey, innovative marketing plan and successful execution of the promotional activities. As the air fares are decreasing these days, people prefer travelling by aircrafts giving full opportunity to the brands to display their products on high visibility zones at the airports and thereby grab the attention with lasting impression.

Wednesday, 13 January 2016

DMRC Advertising in India

DMRC (Delhi Metro Rail Corporation) Advertising is a fast growing Advertising platform for brand promotions in Delhi and NCR. DMRC is a network of about 213 Km with 160 metro stations along with 6 more stations of the Airport Express Link (according to DMRC data, 2015). Presently, the network has crossed the boundaries of Delhi to reach Noida & Ghaziabad in Uttar Pradesh and Gurgaon & Faridabad in Haryana. Each metro station constructed, provides ample space for Brand Promotion with the platform area serving as the main transit point for almost 3 million commuters on a daily basis. Delhi Metro Advertising has one of the best scopes of capturing the attention of the consumers in order to reach the target audiences. Brands, which are loyal clients of DMRC Advertising Agencies, range from cosmetics, health, automobiles and electronics. In short the medium is a gold mine for products and services which are generally used by the consumers on a daily basis.

Delhi Metro Advertising in India is a comparatively new venture which has grown tremendously in the last few years. People residing in the capital or its outskirts prefer to board the metro trains, they being one of the fastest modes of transport. This opportunity, to reach the masses, is one of the advantages that only Delhi Metro Advertising enjoys over all other forms of Outdoor Advertising.

Advertising Agencies in India execute brand promotional activities keeping DMRC as one of the hotspots of advertising. As the network of metro stations is expanding, so is the range of Advertising by the Delhi Metro Advertising Agencies.

Sunday, 10 January 2016

Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.

Wednesday, 6 January 2016

A Look at the Trends of OOH Advertising in India 2015

OOH (out-of-home) Advertising is one of the traditional forms of brand promotion in the 21st century to reach the masses and the classes. Like other developing nations, India is also competing fairly well in the field of Outdoor Advertising, keeping in mind the diversity it offers as a nation in terms of language, culture, religion and demography.

The year 2015 saw a major leap in  Outdoor Advertising due to some new trends incorporated e.g. the evolution of the e-commerce sector and its expenditure on OOH Advertising, government campaigns like “Make in India” promoting SMEs. The SMEs, in turn, approach the Outdoor Advertising Agencies to promote their businesses in order to reach their target consumers. On the other hand, we can’t ignore the contribution of automobile industry and FMCG to Outdoor Advertising in India as the year 2015 saw the launch of as many as over 40 new models of cars and many nascent companies.

OOH Advertising requires extensive field work, market study and proper execution of the ad-campaigns where dedicated teams from Outdoor Advertising Agencies in India strive to build the right image for the brands and catch the eyeballs of the audiences. Last year wasn’t any different in terms of services provided by the agencies but what changed is the demand of the advertisers. It seems to be a new trend for the brands to opt for experimental marketing along with the OOH Ad-campaigns as a means to multiply their presence and maximize profit. If ad spending ratios in e-commerce sector rise in 2016, then this year can possibly see some of the best OOH Advertisements from some of the leading Outdoor Advertising Agencies.

Wednesday, 16 December 2015

Convert the Airports into Your Stage for Brand Promotion with Airport Advertising

Airport Advertising in India
Airport Advertising India
Airport Advertising, often designated the king of OOH (Outdoor Advertising), is the best conventional method of brand promotion to reach audiences accurately. The advantages, which the airports have, make them an ideal place for executing branding campaigns. Brands all over the world prefer airports for their Outdoor Advertising marketing plans.

Brands executing Airport Advertising campaigns, in association with Airport Advertising Agencies, see the rich benefits of soliciting premier audiences at the airports and thus rate their preference accordingly. Airports, being transit stations for the most premium method of travel, automatically filter in the audiences with high buying power and holding key decision making power at their respective organizations. Due to these two factors, Airport Advertising benefits the brand at both sales level and at the function of growth.

Airport Advertising TdiIndia

Airports, being highly secure zones, have the lengthiest processes of check-ins and security checks. This converts into high dwell times for the air travelers, providing ample duration for the advertising displays to convey the brand messages. No other Outdoor Advertising platform enjoys as much time to impress as done by the airport medium. A high dwell time also increases the scope of innovation and creativity for the branding campaign.

 If trendsetting branding campaigns with high impact and retention are the requirements of your marketing plan, invest in Airport Advertising in India. Be the first to get introduced to and impress the audiences as they enter into the respective areas covered by the airports. Ride with the king of OOH to attain high returns on investment.